John Lewis set Honcho the objective of collecting complex market data and creating an easily accessible data Dashboard that contains highly-valuable data regarding competitor abundance and pricing.
The dashboard was to include:
+ Pricing trends by categories and product lines versus key competitors
+ Insights that will help product managers make decisions about new product lines or stocking products for existing categories.
+ Competitor pricing strategies, stock abundance, new product lines and discounting strategies to inform trading teams.
+ Product demand tracking