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MINISO, a prominent lifestyle retailer with over 26 stores across major UK high streets and shopping centres, faced a significant challenge with its existing e-commerce website. The platform was not optimised for high performance, which was necessary to grow MINISO’s ambitions.
The primary challenge was making e-commerce a viable option despite the low average retail price (RRP) of products.
INCREASE IN BASKET VALUE SIZE WITHIN THE FIRST MONTH
INCREASE IN CONVERSION RATE POST LAUNCH
Honcho was appointed to overhaul MINISO's online presence, taking comprehensive control of the e-commerce strategy. The goal was to design a user-friendly, high-performing website on the Magento platform that would enhance customer experience and consequently, increase sales. Key strategic initiatives included:
The new strategic approach reaped significant benefits post-migration:
The comprehensive overhaul of MINISO’s e-commerce site with focus on strategies that not only brought more traffic but also encouraged users to buy products in a frictionless manner. This not only transformed the digital shopping experience for customers but also significantly boosted their online sales and market presence.
Saad Usman, Chief Operating Officer – MINISO UK"We are thrilled with the results achieved through our partnership with Honchō. Their expertise in ecommerce strategy and Magento development has completely transformed our online presence. Since the migration, we've seen a huge increase in conversion rates and a average basket size.Honchō's data-driven approach to SEO and focus on user experience have been instrumental in driving significant growth for MINISO's online sales. We're excited to continue working with Honchō as they explore innovative techniques to further optimise our website and enhance the customer journey."
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