Honcho was appointed as SEO agency to overhaul MINISO's online presence, taking comprehensive control of the e-commerce strategy. The goal was to design a user-friendly, high-performing website on the Magento platform that would enhance customer experience and consequently, increase sales. Key strategic initiatives included:

• Mega menu implementation: To improve customer navigation and reachability, facilitating quicker and more intuitive access to a wide range of products.
• CRO led wireframes: From homepage, PLPs to product pages, we crafted the new more convertible landing pages after a lot of research.
• Enhanced search functionality: By closely monitoring and mapping site searches to actual products and categories, ensuring users could easily find items.
• Redirection management: Effective implementation of redirects to minimise bounce rates and lost traffic.
• New categories and content: Creation of engaging, conversion-focused content and establishing new categories to diversify and expand the product range.
• Cross-linking strategy: Implemented product to category cross-linking which enhanced internal traffic flow and improved SEO rankings.
• Delivery tracker: Integrated a tool that indicated the gap to qualify for free delivery, encouraging customers to add more products to their shopping carts.
• Optimised on-site information: Strategically placed delivery and returns information on product pages to alleviate consumer purchase hesitations.
• Button colour optimisation: Conducted A/B testing on different button colours to determine which garnered more clicks and led to higher conversions.
• Simplified checkout process: Introduced a single page checkout to reduce cart abandonment and streamline the purchasing process.
• Homepage strategy: Strategically utilised the homepage to direct traffic to high-margin products to maximise profit.
• Data-driven product groupings: Analysed previous order data to optimise product groupings on site, increasing average basket size.