It’s official. We’ve added not one, but two shiny trophies to the Honchō cabinet.
At the UK Search Awards, we picked up wins in two fiercely competitive categories:
- Best Use of Search - Finance (SEO) for our Nepo Savers campaign with Wealthify
- Best Use of Search - Automotive (Small) for our work with Pentagon Motor Group on its Peugeot campaign
We are incredibly proud of both wins, not just because they recognise the output, but because they reflect the kind of work we care most about: connected search strategies built around genuine business goals, smart creative thinking and results that stand up in competitive sectors.
They also say a lot about how we work at Honchō. The strongest campaigns rarely come from treating channels in isolation. They come from combining SEO, content and authority-building tactics in a way that supports visibility, relevance and conversion together.
Best Use of Search - Finance: Nepo Savers for Wealthify
What was the challenge? Wealthify wanted to launch its new Instant Access Savings product into a highly competitive market. The brief was to break through the noise, build visibility quickly and attract relevant traffic in a category where trust, authority and differentiation all matter.
What did we do? We identified a gap in the media narrative. While the “Bank of Mum and Dad” had already been widely discussed, there was far less attention on the people trying to save without financial help. That became the starting point for Nepo Savers, an SEO-led campaign supported by Digital PR services designed to earn attention, links and meaningful visibility.
By commissioning original research, we uncovered insights that gave the campaign real substance and gave journalists something fresh to talk about. We then shaped the findings into a range of content assets and outreach angles that could work hard across both search and media coverage.
Highlights included:
- First-hand data from a bespoke survey that created unique outreach angles
- A mix of content formats, from written content to data visualisations, that gave the story broader media appeal
- Creative pivots that helped the campaign stay relevant during a sensitive election period
The result? The campaign delivered high-authority, relevant links, improved keyword visibility and strong traffic growth to Wealthify’s new product pages within a condensed timeframe. The judges described it as a creative and strategic campaign that delivered against the brief despite external challenges.
It is a strong example of how joined-up search thinking can perform in a trust-led sector. If you work in financial services, you can explore our Finance sector work or take a closer look at the Wealthify case study.
Best Use of Search - Automotive: Peugeot for Pentagon Motor Holdings
What was the challenge? Automotive search is highly competitive, especially when users are searching with strong intent around specific makes, models and local dealership options. Pentagon needed to stand out in the Peugeot space and drive more qualified traffic to its key Peugeot-related pages.
What did we do? This was not a one-channel campaign. It was a connected search strategy that combined technical SEO, content optimisation and local search improvements to help Pentagon compete across both broader and more niche Peugeot-related searches.
We focused on areas where relevance and intent really matter, including “near me” and “best” style searches, helping Pentagon show up for users much closer to conversion. The work also demonstrated the value of a more specialist Automotive SEO approach, where local intent, brand relevance and commercial opportunity all need to work together.
The result? We improved visibility, traffic and conversions, helping strengthen Pentagon’s Peugeot presence in a crowded market. The judges highlighted the data-led strategy, the relevance of the content and the way the campaign aligned closely with brand goals.
For a closer look at the work, you can read the full Pentagon Peugeot case study.
What these wins mean
These awards matter because they reflect the way modern search performance really works. In both finance and automotive, success did not come from isolated tactics. It came from understanding the audience, identifying where attention and demand could be won, and building strategies that connected creative ideas with commercial outcomes.
They also reinforce something we believe strongly at Honchō: the best search strategies are built around how people actually discover, research and buy. That is why we bring together SEO, Digital PR and wider search thinking to create campaigns that do more than generate traffic. They help brands earn authority, improve visibility and drive growth in competitive markets.
Looking for award-winning search support?
If you want an agency that can connect SEO, Digital PR and sector expertise to drive meaningful commercial results, we’d love to talk.
Whether you operate in finance, automotive or another competitive category, Honchō builds search strategies designed to improve visibility, strengthen authority and convert demand into growth.
