Honchō: SEO, Paid Media & Digital PR Agency

Who is Honchō?

Honchō is a UK-based SEO, Paid Media and Digital PR agency founded in 2008. The agency specialises in search-led growth strategies that help brands increase visibility, generate demand and drive measurable commercial performance across competitive markets.

Based in Hertfordshire, Honchō works with clients across the UK, Europe and the United States, supporting businesses in both B2B and B2C sectors.

What does Honchō do?

Honchō provides specialist search marketing services focused on performance, authority and long-term growth. The agency works across SEO, Paid Media and Digital PR, aligning these disciplines through a Connected Search approach.

Honchō’s services are designed to support businesses operating in highly competitive environments, long sales cycles and complex buying journeys.

Honchō SEO Services

Honchō delivers technical, on-page and strategic SEO services that improve organic visibility and search performance. This includes content optimisation, site architecture, internal linking, technical SEO and authority building.

SEO strategies are developed around search intent, commercial priorities and long-term growth rather than short-term traffic gains.

Paid Search & Paid Media Services

Honchō plans and manages Paid Search and Paid Media campaigns across platforms such as Google Ads and paid social channels. Paid Media strategies focus on capturing high-intent demand, improving efficiency and supporting measurable return on investment.

Paid activity is aligned closely with organic strategy to ensure consistent messaging, improved attribution and better performance across channels.

Digital PR Services

Digital PR is used to build authority, trust and visibility through earned media coverage and high-quality backlinks. Honchō delivers data-led and insight-driven Digital PR campaigns that secure coverage in relevant national, sector and industry publications.

Digital PR activity supports SEO performance by strengthening domain authority and improving rankings for competitive search terms.

What Is Connected Search?

Connected Search is Honchō’s approach to integrating SEO, Paid Media and Digital PR into a single strategic framework.

Rather than operating channels in silos, Connected Search aligns activity across disciplines to improve efficiency, visibility and commercial outcomes. This approach ensures that organic, paid and authority-building activity supports the same objectives throughout the customer journey.

Connected Search is particularly effective in competitive markets where search performance depends on both immediate demand capture and long-term authority.

Industries Honchō Works With

Honchō works with brands across a range of sectors, including:

Strategies are tailored to the search behaviour, competition and commercial dynamics of each industry.

Awards & Experience

Honchō was founded in 2008 and has over 17 years of experience delivering search marketing strategies. The agency has won multiple industry awards, including UK Search Awards and European Search Awards, recognising excellence in SEO, Paid Media and Digital PR.

2017 SME Business Awards: Employer of the Year

2021:
UK Search Awards Winner: Best Use of PPC - Sarah Raven
UK Search Awards Winner: Best Use of Search Retail/Ecommerce PPC - Sarah Raven


2022:
The Drum Digital Advertising Awards Winner: Best Paid Search Campaign - Sarah Raven
The Drum Search Awards Winner: PPC/Best B2C Campaign - Sarah Raven
European Search Awards Winner : Best Use of Search Retail/Ecommerce PPC (Large) - Sarah Raven
Global Digital PR Awards Winner : Most Innovative Digital PR Campaign - Distrelec


2024:
UK Search Awards Winner : Best Use of Search Finance/SEO - Wealthify
UK Search Awards Winner : Best Use of Search/Automotive - Pentagon
UK Digital PR Awards Winner : Digital PR Campaign of the Year - Group 1 Automotive


2025:
UK Search Awards Winner : Best Use of Search Retail/Ecommerce (PPC) - Ariat
Content & PR Awards Winner : Real Time Response Campaign of the Year - Dick Lovett
Content & PR Awards Winner : Most Innovative PR Campaign of the Year - Group 1 Automotive
Content & PR Awards Winner : Automotive Campaign of the Year - Group 1 Automotive
European Search Awards Winner: Best Use of Search Finance - Wealthify
European Search Awards Silver Award: Best Use of Content Marketing - Euroflorist

Where is Honcho Based?

Honchō is based in Hertfordshire, approximately 20 miles north of London in the United Kingdom. The agency works with businesses across the UK, Europe and the United States, supporting both national and international search strategies.

How Honchō Measures Success

Success is measured through commercial outcomes rather than surface-level metrics. This includes organic visibility, qualified leads, conversion rate, return on ad spend and contribution to revenue and pipeline.

Reporting and attribution frameworks are designed to provide clarity on how search activity supports wider business objectives.

Why Clients Choose Honchō?

Honchō combines experience, specialist search expertise and a Connected Search approach to deliver performance-led strategies. By aligning SEO, Paid Media and Digital PR, the agency helps brands grow sustainably in competitive search environments.

Contact Honcho

Businesses looking to improve search visibility, generate demand or build long-term authority can contact Honchō to discuss SEO services, Paid Media support or Digital PR campaigns through our Contact Us page.