Home and Garden Specialist SEO & PPC Agency
Home & Garden search is seasonal, competitive and intent-led. We help brands like Robert Dyas, Sarah Raven, Garden Centre, John Lewis and Online Carpets turn inspiration-led demand into measurable revenue through integrated SEO, Paid Media and Digital PR.
Home & Garden SEO & Paid Search Case Studies
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Sarah Raven
Paid Search
Multi award winning Paid Search for garden retailer Sarah Raven
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John Lewis
SEO & Data Insight
Custom built dashboard that helps John Lewis make better marketing decisions
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100 Green
SEO & Digital PR
Helping to grow energy company 100Green through brand building and SEO
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Riverside Garden Centre
Paid Search & Shopping
Tripling Black Friday sales for the UK's largest Weber BBQ reseller
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How our SEO & Paid Media Services can Help Your Home and Garden Brand
Home & Garden is highly seasonal, trend-driven and fiercely competitive in search. Since 2008, we’ve helped Home & Garden retailers grow revenue through integrated SEO, Paid Search, Paid Social and Digital PR strategies designed to capture inspiration-led demand and high-intent purchase journeys.
Whether you’re a premium homeware brand building long-term demand or a volume-led retailer competing on price and availability, success in Home & Garden search requires joined-up performance across content, category visibility and commercial capture.
Andrew Shapin - Chairman, Sarah Raven"We are delighted with the work that Honcho has done, and their results speak for themselves. We would have no hesitation in working with Honcho again and would definitely recommend them to others.“
SEO for Home & Garden Ecommerce: Visibility That Converts
We build SEO strategies that combine technical foundations, category architecture, product optimisation and Digital PR-led authority building. This helps Home & Garden brands improve organic visibility across seasonal demand peaks while converting traffic into revenue.
Digital PR Agency for Home & Garden Brands
Our Digital PR campaigns deliver meaningful coverage in home and garden editorial as well as mainstream press. Recent campaigns have featured in Country Living, Gardens Illustrated, Amateur Gardening, Real Homes, Daily Mail Home & Garden and specialist lifestyle sections of national titles, driving brand discovery and high-authority links that benefit SEO performance.
PPC Management for Home & Garden Brands
Paid Search plays a critical role in capturing seasonal and project-led demand across Home & Garden, from spring planting and summer outdoor living to autumn renovations and winter prep.
As a Google Premier Partner, we build scalable PPC strategies across Shopping, Search and Performance Max to support:
- Seasonal spikes (e.g. garden furniture, plants, BBQs, outdoor storage)
- Project-led searches (e.g. flooring, carpets, paint, DIY materials)
- High-consideration purchases where users compare across brands, sizes and delivery options
We structure campaigns around seasonality, availability and margins, ensuring paid media drives ROAS at peak moments while supporting longer-term organic growth across evergreen categories.
Paid Social for Home & Garden Brands
Home & Garden is inherently visual and inspiration-led. From Pinterest mood boards to TikTok how-to content, customers browse, save and return before they buy.
Our Paid Social strategies focus on:
- Inspiration-led discovery for interiors, garden design and outdoor living
- Problem-solution content for DIY, storage, renovation and home improvement
- Seasonal creative that reflects real buying windows (spring refresh, summer garden, winter home prep)
By combining creative formats with performance targeting across Pinterest, Meta and TikTok, we help Home & Garden brands reach new audiences early in the decision journey and convert interest into measurable revenue when intent peaks.
Partner with Us
Award Winning SEO, Paid Search & Digital PR Agency for Home & Garden Brands
- 17+ years delivering measurable search growth
- Trusted by 100+ household brands
- Multi-award winners at UK & European Search Awards
- Google Premier Partner
Explore Our Search Marketing Services
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PAID SEARCH
Turn high-intent search demand into revenue through expertly optimised campaigns.
PPC SERVICES -
DIGITAL PR
Build authoritative media signals to your site that support rankings and brand trust.
DIGITAL PR SERVICES
