Electronics Retailer & Brand Specialist SEO & PPC Agency
Electronics search is technical, specification-led and highly competitive. We help global electronics brands and distributors turn complex product demand into qualified pipeline through integrated SEO, Paid Media and Digital PR.
SEO & PPC Electronics Case Studies
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ASUS
Paid Search, Paid Social, YouTube Advertising
Using YouTube, Search and Social ads to launch a new ASUS gaming laptop
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Fujifilm
Paid Social
Using Paid Social to drive 700k website visitors for a new camera launch
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Distrelec
Digital PR, SEO
Building brand awareness through futuristic Digital PR campaigns
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Distrelec
SEO, Digital PR
Building authority of a sub domain using European wide Digital PR campaigns
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Roberts Radio
Digital PR
An on-brand Digital PR campaign to support a new product launch
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How our SEO & Paid Media Services can Help Your Electronics Brand
Electronics buying journeys are driven by specifications, compatibility and availability. Buyers search by part number, product attributes, certifications and application use-cases, often across multiple markets and languages.
Since 2008, we’ve helped electronics manufacturers and distributors grow pipeline through integrated SEO, Paid Search, Paid Social and Digital PR strategies built for:
- High-SKU ecommerce and catalogue scale
- Part number and specification-led search behaviour
- Long buying cycles with repeat procurement
- Multi-market and multi-language search demand
Jamil Kassam - DTC Lead, Roberts Radio“The Honchō team was an excellent support throughout Q4, our busiest time of the year. Through strategic search, shopping and social campaigns, Honchō helped us to achieve some fantastic results. We’re excited to continue our partnership with the team.”
SEO for Electronics: Visibility That Converts
We build electronics SEO strategies that go beyond generic keywords. By combining technical SEO, faceted navigation control, schema for product data, part-number optimisation and Digital PR-led authority building, we help electronics brands improve qualified organic visibility and convert search demand into pipeline.
We focus on:
- Part numbers, model codes and datasheet-driven searches
- Application-led content (e.g. industrial, automation, IoT, power)
- Category and compatibility architecture for large catalogues
Digital PR for Electronics
Digital PR for electronics is about credibility with engineers, procurement and trade media. We create insight-led campaigns and technical content that earn coverage and links in electronics, engineering and industrial trade press, supporting search authority and brand trust in high-consideration buying cycles.
PPC for Electronics
Paid Search plays a critical role in capturing high-intent part-number and solution-led demand. As a Google Premier Partner, we build PPC strategies across Search, Shopping and Performance Max to:
- Capture urgent procurement demand
- Compete on part-number searches
- Support new product launches and range expansion
- Balance efficiency with scale across regions
Campaign structures are designed to handle large product feeds, frequent stock changes and margin variation across thousands of SKUs.
Paid Social for Electronics Brands
Paid Social supports demand generation and education across LinkedIn and Meta, particularly for higher-value B2B electronics solutions. We use Paid Social to:
- Reach engineers, technical buyers and procurement teams
- Support product launches and solution awareness
- Nurture longer buying cycles with technical and application-led creative
This ensures electronics brands build demand early, then capture it efficiently when purchase intent peaks.
Partner with Us
Award Winning SEO, Paid Search & Digital PR Agency for Fashion Brands
- 17+ years delivering measurable search growth
- Trusted by 100+ household brands
- Multi-award winners at UK & European Search Awards
- Google Premier Partner
Explore Our Search Marketing Services
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PAID SEARCH
Turn high-intent search demand into revenue through expertly optimised campaigns.
PPC SERVICES -
DIGITAL PR
Build authoritative media signals to your site that support rankings and brand trust.
DIGITAL PR SERVICES
