We tackled the campaign with a strategic demographic approach – running a six month targeted ad campaign that focused on six different audience profiles. This is a hugely beneficial advertising tactic for brands with multiple audiences as it allows them to step away from generic ad copy and create personalised content and copy that reaches the audiences in a specific and relevant way.

Adopting multiple digital verticals, including Search, Display, Video, Remarketing, Facebook, Instagram, Twitter and Amazon (including AMS) were all crucial in the success of this campaign. Utilising Amazon and AMS in particular – with its relatively new sponsored ad campaign solution – offered Fujifilm a real opportunity to generate sales at a profitable ROAS

We created paid campaigns on this platform across the UK and Europe Spain for a period during the six months, enabling us to capitalise on the popular seasonal trends like Black Friday and Cyber Monday.

The AMS channel was the cornerstone of the paid success – with the Cost of Sale (ACoS) less than 4% – significantly cheaper than Amazon’s quoted 10% target!

A set of relevant paid social targeted image and video ads were also created, rotated and boosted across Facebook, Twitter, Instagram and YouTube. In total our six month advertising strategy captured in excess of 700,000 people across 15 different countries.