As Distrelec wanted to be known for innovation across multiple topics including, robotics, machine learning, artificial intelligence, automation and the advancing digitalisation of our modern world, we wanted to create campaigns that were as innovative as KnowHow itself.
In-depth research went into the ideation phase of every campaign as we focused on current and trending advancements within the target industries.
At Honcho all of our campaigns are data-led to ensure they are of the highest quality, factual plus attention-grabbing and engaging for both journalists and readers.
To gain the most coverage of our campaigns we:
- Gathered data from each market
- Created bespoke visuals for each country
- Focused on market and industry-specific news
When outreaching we used bespoke pitches for each region and country, focusing on relevant trending news within the region if applicable. We also reached out to a variety of publications to ensure our entire target audience had the opportunity to be reached.