By creating innovative and industry thought-leadership campaigns we secured over 100 pieces of coverage globally for B2B electronics distributor, Distrelec.
INCREASE IN MONTHLY ORGANIC ENGAGED SESSIONS
PIECES OF COVERAGE
INCREASE RANKING KEYWORDS
As part of their brand awareness strategy, Distrelec, a B2B Europe-wide electronics distributor built a sub-domain to host industry insights, research and news. Their goal for Knowhow was to inspire a new generation of engineers by shining a spotlight on the most innovative, frontier-pushing projects humans are doing all over the planet.
To raise awareness of Distrelec and their Knowhow subdomain, Distrelec appointed Honcho as their Digital PR agency.
Our objectives were to increase brand exposure, coverage and links pointing to the Knowhow subdomain, increase the number of keywords ranking in Google and build awareness in multiple target markets across Europe.
As Distrelec wanted to be known for innovation across multiple topics including, robotics, machine learning, artificial intelligence, automation and the advancing digitalisation of our modern world, we wanted to create campaigns that were as innovative as KnowHow itself.
In-depth research went into the ideation phase of every campaign as we focused on current and trending advancements within the target industries.
At Honcho all of our campaigns are data-led to ensure they are of the highest quality, factual plus attention-grabbing and engaging for both journalists and readers.
To gain the most coverage of our campaigns we:
When outreaching we used bespoke pitches for each region and country, focusing on relevant trending news within the region if applicable. We also reached out to a variety of publications to ensure our entire target audience had the opportunity to be reached.
Created in response to emissions conversations surrounding air travel and France implementing a ban on domestic flights which meant advancements in rail travel are required.
We created an innovative, assumption piece that could pose an alternative to domestic train travel.
The campaign changed the narrative within the Aviation/Climate change sectors, positioning Distrelec as a thought leader in the newly emerging space and won Most Innovative Digital Campaign at Global Digital PR Awards.
Coverage: 32
Links: 28
This campaign highlighted the connectivity of different rail stations around Europe. With rail travel being a key target for Distrelec and its audience, this was a great way to highlight stations around Europe and their technology.
Our second approach to this campaign looked at reviews on TripAdvisor to identify the ‘happiest’ stations.
Stories in the press around that time were talking about train stations not being equipped for large amounts of commuters and tourists while the cost of travel was increasing.
Coverage: 36
Links: 35
Due to such thorough detail and attention going into the creation of each campaign, we exceeded all set objectives.
In a 6-month time frame we achieved 103 pieces of coverage and 90 backlinks to the Knowhow subdomain.
The awareness of Knowhow noticeably increased with monthly organic engaged sessions increasing by 225%, engagement rate increasing 99.9% and average time on individual pages increasing 341%.
As coverage across multiple markets was also a key objective, we were able to secure coverage in 32 European publications and a further 27 publications internationally.
Kenneth Berkley - SEO Manager, Distrelec"It has been an awesome experience working with the team at Honcho! Over the last 12 months we have delivered some best in class digital PR campaigns within our target territories. This has helped to improve our online presence in the Electronics Components industry.
Winning this would showcase the hard work and provide some well-deserved recognition to the team."
Digital PR, SEO
Counting the cost of European wildfires: Reactive Digital PR for Distrelec
VIEW CASE STUDY
Digital PR, SEO
An on-brand Digital PR campaign to support a new product launch
VIEW CASE STUDY
Google Ads has quietly introduced a new Gmail integration that allows advertisers to apply campaign recommendations directly from their inbox. Emails now include an 'Enable your recommendations' button, which can...
Instagram content on Google? Here’s what’s changing From 10 July 2025, Instagram will begin allowing search engines to index and display public photos and videos from professional accounts in search...
Google Marketing Live just happened, bringing a wave of new updates.We thought it would be a good idea to ask some of our PPC specialists what stood out to them,...
| Item | Price | Qty | Total | |
|---|---|---|---|---|
| Subtotal |
£0.00 |
|||
| Shipping | ||||
| Total | ||||