Using YouTube, Search and Shopping Ads to launch a new ASUS gaming laptop
Our client ASUS are one of the leading gaming PC and laptop brands in the world.
We were tasked with raising awareness of the new ASUS Rog Flow Z13 gaming laptop.
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75%
LOWER CPV ON YOUTUBE
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56%
INCREASE IN SEARCH CONVERSION RATE
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52%
REDUCTION IN CPA ON SHOPPING
Objectives
Our primary objective was to raise awareness of Asus’s new product, Asus Rog Flow Z13 through Paid Search, Display and Paid Social. As the laptop was a completely new technology to the market and unable to purchase anywhere else, Asus wanted to emphasise the features and benefits the laptop offered along with educating them on its technology.
Once in the top of our funnel, our secondary objective was to drive consumers further down our funnel all the way through to purchase.
Strategy
Our broad strategy was to educate consumers and raise initial awareness through YouTube and paid social ads driving consumers to the Asus website and into the consideration phase of the purchase funnel.
We created targeted paid search campaigns designed to capture users searching for the product with a focus on audiences who already had awareness of the Asus Rog Flow Z13 due to our YouTube and Social campaigns via remarketing lists for search ads (RLSA)
We ensured the Asus Rog Flow Z13 had a large search presence to pick up consumers searching for the product. We also had a presence on related terms to gain additional traffic, driving users through to conversion.
Our Shopping campaign strategy was designed to make sure Asus had high visibility over third-party retailers and competitors to encourage electronics consumers to visit the Asus website.
Results
YouTube
Compared to previous campaigns with similar objectives:
- 75% reduction in CPV
- 43% increase in conversions
- 66% reduction in cost per conversion
Paid Search Ads
Compared to campaign for ASUS Flow X13:
- 67% increase in CTR
- 19% reduction in CPC
- 56% increase in conversion rate
- 48% reduction in cost per conversion
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