We built a feature which allowed users to see a more personalised used car inventory, dependent on their location or where they were accessing the website from.

With a constantly changing inventory and new cars being sold and uploaded all the time, we created an automated solution to manage and ease the process. When new pages are added with listings, they now just automatically populate with unique content that is aligned to the users’ questions and interest for the specific model.

We aligned user needs with the taxonomy. Based on our extensive research of the automotive landscape, we identified new opportunities within the used car search results. Benefits to the end customer from these developments are that they can refine their search and find the right car model for their needs. 

We optimised the CDN caching set-up, allowing us to enhance the performance of the site significantly.