Blogs

SEO is still one of the highest-returning channels available to B2B marketers, but the way it earns that return has changed. Industry benchmarking from First Page Sage, cited in SEO...

Ask ChatGPT or Google's AI Overviews for a skincare recommendation and you'll get a confident, specific answer, often naming a product before a consumer has ever visited a brand's website....

It seems like an absolute given in digital marketing: if a keyword has high search volume, you chase it. For years, the standard SEO playbook has dictated that we sort spreadsheets...

Search journeys are changing. People are discovering brands long before they click through to a website and that changes what marketers should pay attention to. For a long time, digital...

How AI search is changing what it means to be visible in Google results Google has announced new Search Generative AI performance reports in Search Console, giving website owners a...

The gap between ranking and visibility is getting bigger For a long time in SEO, the assumption was simple. If you rank well you will be seen. If you are...

Search isn’t going anywhere But the way people use it is shifting.For years, search has been about showing up and winning the click. That still matters. But increasingly, search is...

How Search Behaviour Is Changing Across TikTok, Reddit, YouTube, Amazon and AI For years, search engine strategy meant one thing: Google Search. Brands invested heavily in SEO (Search Engine Optimisation)...

Moving to Shopify can be a smart commercial decision. For many brands, it means a cleaner tech stack, better usability, improved conversion performance and a platform that is easier to...

Google AI Overviews are changing how organic search works. At Honchō, we are watching closely as these changes reshape SEO reporting, performance measurement and the way brands earn visibility in...

Google has introduced a new experimental feature inside Google Search Console that could make organic search traffic analysis much quicker for marketers and in-house teams. The update, called AI powered...

As AI-led shopping experiences become part of how people browse and buy, SEO readiness starts to mean something different. It is not just about being found. It is about being...

It's official, we've added not one, but two shiny trophies to our awards cabinet! We're over the moon to share that we've...

The world of SEO seems to have been turned upside down over the last year, with more changes than most of us could have imagined. But what's in store for...