Honchō were victorious at the UK Search Awards, celebrating not just a win but also a second-place finish. We proudly took home Best Use of Search: Retail / eCommerce (PPC) Small for our Taming The Wild West campaign with Ariat.
The evening started with eager anticipation as our Honchō colleagues made their way to London from all corners of the country. The rain outside did not dampen the mood. If anything, it made the atmosphere inside the Bloomsbury Big Top feel even more electric.
After catching up with familiar faces, inhaling a scrumptious 3-course meal, and some quite glorious singing (not from our table, of course), it was time to get down to business, and that's exactly what we did!
The first award of the evening was announced, and the winner was… Honchō!
We had won Best Use of Search: Retail / eCommerce (PPC) Small for our Taming The Wild West Campaign for Ariat.
The whole table jumped for joy and swiftly made their way to the stage to take our group photo. A truly proud moment indeed! A big well done to the team on their hard work this year, you guys have earned this!
So what was our award-winning campaign?
The winning Ariat campaign, Taming the Wild West, harnessed growing interest in Western wear while strengthening Ariat’s core equestrian categories, using data led paid search, creator content and real time localisation to grow revenue by 40 per cent, beat ROAS targets and reach new audiences without relying on discounts.
Celebrating the wins
The rest of the evening was spent celebrating our and other agencies' fantastic work. It was a lovely occasion, filled with drinks, laughter and a few trips to the photo booth!
A huge shoutout and congratulations to all nominees and winners. It was an honour to share the night with you, and it was fantastic to see so many agencies get commended for their great work! And of course, a massive thank you to UK Search Awards and Don’t Panic Events, for hosting a truly wonderful evening!
If you want your business to join us next year at the Search Awards with some award-winning work in Paid Media, SEO, Digital PR and Content, then please get in touch: hello@honchosearch.com