News

Google AI Overviews are changing how organic search works. Here at Honcho, we are watching how these changes are reshaping SEO reporting and performance measurement across the industry. Across industries,...

If you’ve opened ChatGPT recently and noticed something like “Testing ads in ChatGPT”, it probably made you pause. Not because anyone loves adverts, but because it raises a very specific...

Google is quietly moving closer to what every retailer wants, and what every ecommerce team fears: fewer steps between interest and purchase. Direct Offers, now appearing inside Google’s AI-driven shopping...

Google just changed the shopping playbook (again).. At NRF 2026, Google announced a major shift in how online shopping will work over the next few years. They’re calling it Agentic...

Honchō were victorious at the 2025 UK Search Awards, celebrating not just a win but also a second-place finish. We proudly took home Best Use of Search: Retail / eCommerce...

OpenAI has launched Atlas, a browser with ChatGPT built in, and it is something we at Honcho are watching closely. It blends familiar search with an assistant that sits alongside...

Following on from our wins at the European Search Awards in May, our Digital PR team here at Honchō headed down to London to attend the UK Content & PR...

OpenAI’s New Shopping Features OpenAI has launched new shopping features that aim to give users a more personalised, ad-free experience. These updates are being rolled out to all ChatGPT users,...

Understand ecommerce attribution models which attribution models can maximise your marketing efforts and ROI. What are Ecommerce Attribution Models? An attribution model is a framework used to analyse which touch...

As we approach 2025, Marketing Mix Modelling (MMM) stands out as a vital tool for gaining a comprehensive view of marketing performance. By analysing historical data, MMM helps brands and...

Google's November 2024 Core Update has rolled out, bringing significant changes to search rankings and leaving many marketers eager to understand its implications. We'll break this down into what was included...

Google is changing the way brands engage with customers by introducing its AI Sales Assistant — a tool designed to improve the buying journey and boost conversion rates. With conversational...

Explore how social commerce is changing the way we shop online, blending social interactions with digital commerce for a seamless buying experience. Defining Social Commerce Within the Ecommerce Ecosystem What...

By structuring your content around clusters of related topics, you can create a powerful content ecosystem that enhances authority and boosts discoverability.   What are Topic Clusters? Topic clusters are...

In a bold move to redefine online shopping, Perplexity has unveiled its latest AI-powered shopping feature, aiming to streamline the consumer experience and challenge industry giants like Google and Amazon. ...

With categories including Best Use of Search, Best SEO, Best PPC and Most Innovative, they recognise the incredible work and outstanding campaigns of agencies.   Honchō is thrilled to have...

In a world where technology is constantly evolving, artificial intelligence (AI) is changing the ways that beauty brands can connect with their customers, offering personalised experiences like never before. The...

This is a short story about my company’s journey from a tired idea to a vibrant brand with a fresh proposition, fire in its belly again, and a glint in...

Some of the team had the pleasure of listening to Kirsty Hulse speak at SearchLove last month, and her talk on being creative and getting clients on board with your...

Chris Ailey founded search agency Honcho from his converted garage in 2008 and has since grown the company to 30+ staff. Honcho: Let’s start at the beginning – how did...

A year of uncertainty turned into our most triumphant year yet and we at iThinkMedia couldn’t be more chuffed! Here are just some of our highlights… We won Employer of...