Blogs

Fashion is no longer just one of the biggest ecommerce categories, it's becoming one of the most experimental. According to Shopify's 2026 fashion ecommerce data, the global fashion ecommerce market...

Beauty has quietly become one of the fastest-growing categories in ecommerce. According to BeautyMatter's tracking of global beauty sales, the market grew 10% year over year, with online sales expanding...

The internet has never had more content, but attention has not grown with it Content has never been easier to create. AI can write blogs, generate social posts, create videos,...

The growing impact of algorithms on online behaviour Algorithms have always shaped what people see online, but it now feels like they may be starting to shape people themselves as...

When Carpetright entered administration in 2024, many people saw it as another high street casualty. But the real story wasn’t simply about a retailer struggling to survive. It revealed something...

LinkedIn's algorithm previously used features like engagement signals and topic relevance, but its new AI approach considers multiple signals together to build a picture of your account, helping determine your...

Google AI Overviews are changing how organic search works. At Honchō, we are watching closely as these changes reshape SEO reporting, performance measurement and the way brands earn visibility in...

Google is quietly moving closer to what every retailer wants, and what every ecommerce team fears: fewer steps between interest and purchase. Direct Offers, now appearing inside Google’s AI-driven shopping...

Google has changed the shopping playbook again. At NRF 2026, Google announced a major shift in how online shopping could work over the next few years. They are calling it...

Honchō were victorious at the 2025 UK Search Awards, celebrating not just a win but also a second-place finish. We proudly took home Best Use of Search: Retail / eCommerce...

OpenAI has launched Atlas, a browser with ChatGPT built in, and it is something we at Honcho are watching closely. It blends familiar search with an assistant that sits alongside...

Following on from our wins at the European Search Awards in May, our Digital PR team here at Honchō headed down to London to attend the UK Content & PR...

OpenAI’s New Shopping Features OpenAI has launched new shopping features that aim to give users a more personalised, ad-free experience. These updates are being rolled out to all ChatGPT users,...

Understand ecommerce attribution models which attribution models can maximise your marketing efforts and ROI. What are Ecommerce Attribution Models? An attribution model is a framework used to analyse which touch...

As we approach 2025, Marketing Mix Modelling (MMM) stands out as a vital tool for gaining a comprehensive view of marketing performance. By analysing historical data, MMM helps brands and...

Google's November 2024 Core Update has rolled out, bringing significant changes to search rankings and leaving many marketers eager to understand its implications. We'll break this down into what was included...

Google is changing the way brands engage with customers by introducing its AI Sales Assistant — a tool designed to improve the buying journey and boost conversion rates. With conversational...

Explore how social commerce is changing the way we shop online, blending social interactions with digital commerce for a seamless buying experience. Defining Social Commerce Within the Ecommerce Ecosystem What...

By structuring your content around clusters of related topics, you can create a powerful content ecosystem that enhances authority and boosts discoverability.   What are Topic Clusters? Topic clusters are...

In a bold move to redefine online shopping, Perplexity has unveiled its latest AI-powered shopping feature, aiming to streamline the consumer experience and challenge industry giants like Google and Amazon. ...

With categories including Best Use of Search, Best SEO, Best PPC and Most Innovative, they recognise the incredible work and outstanding campaigns of agencies.   Honchō is thrilled to have...

In a world where technology is constantly evolving, artificial intelligence (AI) is changing the ways that beauty brands can connect with their customers, offering personalised experiences like never before. The...