
UK Woman Sues Facebook Over Targeted Ads Using Her Data
In a case that could signal major change for the digital ad world, Meta is facing heat over its use of personal data for targeted advertising. A lawsuit brought by...
We partnered with ethical beauty brand Faith in Nature to produce and manage their paid media strategy with the aim of improving profitable revenue growth.
INCREASE IN DTC REVENUE
INCREASE IN ROAS
Faith In Nature is an ethical beauty brand, founded by Rivka in 1974 when natural, cruelty-free and vegan weren’t so popular.
They’re now stocked in over 40 countries and counting and our aim was to drive growth within the UK market.
The key objectives for the client were:
We focused on a conversion-first approach.
We built two bespoke PPC tools which were tailored to the exact challenges we were facing on this client, and both of which provided meaningful insights which informed our strategy and optimisations.
These tools have been a catalyst for structural changes within the account, guiding a more advanced set up that solely focuses on driving performance forward.
Primary Objectives:
Tactical Objectives:
Paid Search, Shopping
Multi award winning paid search for garden retailer Sarah Raven
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