How we delivered a 24% PPC revenue increase for beauty brand Faith in Nature
We partnered with ethical beauty brand Faith in Nature to produce and manage their paid media strategy with the aim of improving profitable revenue growth.
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24%
INCREASE IN DTC REVENUE
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99%
INCREASE IN ROAS
Objectives
Faith In Nature is an ethical beauty brand, founded by Rivka in 1974 when natural, cruelty-free and vegan weren’t so popular.
They’re now stocked in over 40 countries and counting and our aim was to drive growth from Paid Search within the UK market.
The key objectives for the client were:
- Achieve overall ROAS of 300%
- Achieve a Search ROAS of 350%
- Achieve a Shopping ROAS of 200%
Strategy
We focused on a conversion-first approach.
We built two bespoke PPC tools which were tailored to the exact challenges we were facing on this client, and both of which provided meaningful insights which informed our strategy and optimisations.
These tools have been a catalyst for structural changes within the account, guiding a more advanced set up that solely focuses on driving performance forward.
Results
Primary Objectives:
- 24% Increase D2C revenue
- 99% ROAS Increase
Tactical Objectives:
- Overall ROAS - 333% (vs. target 300%)
- Search ROAS - 393% (vs. target 350%)
- Shopping ROAS - 223% (vs. target 200%)
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