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Riverside Garden Centre sell more Weber BBQs than any reseller in the UK. For Black Friday they wanted to stand out from its competitors in the Search Engines without running a site-wide sale.
CAMPAIGN CONVERSION RATE INCREASE
3X MORE SALES YOY
Black Friday. Much like marmite, you either love it or hate it as a retailer. Customers have become accustomed to this autumnal season of pre-Christmas discounts and deals.
Competition has become fierce between retailers during this period, with some brands opting for month-long discounts and slashing prices at 50% to reel in sales.
So how can a brand stand out when everyone is running deals? Riverside Garden Centre wanted to feed its customers’ appetite with promotions, without compromising on the quality and credibility of its products.
The solution we developed for Riverside Garden Centre was an hourly advertised offer. To reinforce the quality of its products and avoid cheapening the brand, we held back on deals until Black Friday itself.
On the day, we developed a series of tasty, irresistible offers for its best selling products so that customers saw real savings, as opposed to offers on those end of line/last season items.
Each was a limited offer revealed on the hour, lasting for just an hour. This helped us to capitalise on consumer impulse purchase trends. Riverside Garden Centre benefited from its best-ever Black Friday sales yet!
Big events like January sales, Black Friday and Cyber Monday are extremely competitive periods in retail. In order to succeed you have to set yourself apart with a unique offer – the hourly twist for Riverside kept the campaigns fresh, engaging and more successful than ever.
Paid Search,
589% increase in PPC revenue for a leading electronics brand
VIEW CASE STUDYPaid Search and Shopping
Multi award winning Paid Search for garden retailer Sarah Raven
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