First, we wrestled the big research task and identified storyline awareness and engagement leads to higher buys. This could only be executed by using ALL digital channels, and with careful planning.

We translated and adapted all video and display assets for use across our target countries. This was for all devices, and across all social channels, YouTube, display (premium and programmatic) and PPC channels.

Weighting was biased towards innovative and engaging social advertising campaigns to ensure the vibrant WWE social universe was engaged in the storyline leading up to each event.

Our precise time-sensitive posts across the devices and channels were key to reinforce the local call-to-actions with TV and radio advertising schedules.

A key tactic to our success was re-marketing. Working with WWE year after year meant that to improve, we needed to tap into all customers; past, present, and prospective. We utilised the data of those who were fans of the social pages and had purchased merchandise, knowing that we were targeted a fully engaged and relevant audience.