Blogs

Moving to Shopify can be a smart commercial decision. For many brands, it means a cleaner tech stack, better usability, improved conversion performance and a platform that is easier to...

Automotive SEO has moved on. The idea that a dealership or automotive brand can compete simply by targeting model and trim terms is no longer enough. In 2026, the brands...

When Carpetright entered administration in 2024, many people saw it as another high street casualty. But the real story wasn’t simply about a retailer struggling to survive. It revealed something...

We are delighted to announce Fabrique, a global fashion designer brand have partnered with Honcho to grow their organic visibility through our SEO services. Fabrique is a designer-collective brand working...

LinkedIn's algorithm previously used features like engagement signals and topic relevance, but its new AI approach considers multiple signals together to build a picture of your account, helping determine your...

Search behaviour is evolving quickly, and brands are seeing fewer clicks as users ask questions directly in AI tools rather than browsing traditional search results. This shift is creating a...

Google AI Overviews are changing how organic search works. At Honchō, we are watching closely as these changes reshape SEO reporting, performance measurement and the way brands earn visibility in...

If you’ve opened ChatGPT recently and noticed something like “Testing ads in ChatGPT”, it probably made you pause. Not because anyone loves adverts, but because it raises a very specific...

Google has introduced a new experimental feature inside Google Search Console that could make organic search traffic analysis much quicker for marketers and in-house teams. The update, called AI powered...

Google is quietly moving closer to what every retailer wants, and what every ecommerce team fears: fewer steps between interest and purchase. Direct Offers, now appearing inside Google’s AI-driven shopping...

“When the technical playing field is even, your brand, how you show up and what people say about you will be the difference.” James Roach, Head of Digital PR at...

As AI-led shopping experiences become part of how people browse and buy, SEO readiness starts to mean something different. It is not just about being found. It is about being...

Google has changed the shopping playbook again. At NRF 2026, Google announced a major shift in how online shopping could work over the next few years. They are calling it...

Honchō were victorious at the 2025 UK Search Awards, celebrating not just a win but also a second-place finish. We proudly took home Best Use of Search: Retail / eCommerce...

The first ads in Googles new AI Mode have been spotted. But how are they laid out? And what could this mean for Google Ads in the future?  (Photo Credit:...

OpenAI has launched Atlas, a browser with ChatGPT built in, and it is something we at Honcho are watching closely. It blends familiar search with an assistant that sits alongside...

Google Ads Introduces New Visibility for RSA Headline Performance Google Ads is gradually rolling out a useful update that gives advertisers deeper insight into Responsive Search Ad (RSA) performance. Some...

Getting Ready for Q4 and Black Friday In today’s market it is more important than ever to get Black Friday right. Here at Honcho, our PPC services help brands plan ahead...

Google Launches New Branded Searches Metric to Track Upper Funnel Impact Google has introduced a new way for advertisers to measure the brand impact of their campaigns with a conversion...

How AI Overviews Are Changing the Game for Digital PR In an ever-changing digital landscape, it is more important than ever to stay ahead of the curve. One of the...

Google Ads has quietly introduced a new Gmail integration that allows advertisers to apply campaign recommendations directly from their inbox. Emails now include an 'Enable your recommendations' button, which can...

Instagram content on Google? Here’s what’s changing From 10 July 2025, Instagram will begin allowing search engines to index and display public photos and videos from professional accounts in search...

Google Marketing Live just happened, bringing a wave of new updates.We thought it would be a good idea to ask some of our PPC specialists what stood out to them,...

Following on from our wins at the European Search Awards in May, our Digital PR team here at Honchō headed down to London to attend the UK Content & PR...