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The beauty industry is booming online, with consumers turning to ecommerce platforms for their skincare, makeup, and wellness needs. But in this competitive space, staying ahead of the curve is essential.

The travel industry is taking flight in the digital realm. As wanderlust reigns supreme, travel brands need to equip themselves with innovative e-commerce strategies to soar above the competition. Here at Honchō, a search marketing...

The fashion scene is undergoing a digital makeover. With consumer habits constantly shifting, fashion brands need to adapt and embrace innovative ecommerce strategies. Honchō is a search marketing agency specialising in e-commerce, and we've identified the top...

The home and garden landscape is blooming in digital. As consumer preferences evolve, home and garden businesses need to cultivate innovative ecommerce strategies to flourish. Here at Honchō, a search marketing agency specialising in ecommerce, we've identified...

Ensure ecommerce success during peak trading seasons with these expert tips and strategies.

You're probably sick and tired of hearing about the cost of living crisis by now and the seemingly increasing price of absolutely everything. But, is the old adage of 'The...

Unlock the potential of ecommerce PPC with this comprehensive guide to drive success and boost sales. What is PPC for Ecommerce? PPC stands for Pay-Per-Click, which is a digital advertising...

Refreshing content is a great way to get 'quick wins' in terms of updating content of value that is just slightly out of date. It can save on creating too...

Discover how to leverage Ecommerce Digital PR strategies for success online. What is Ecommerce Digital PR? Ecommerce Digital PR refers to the use of digital public relations strategies and tactics...

Discover the pros and cons of SEO and PPC and determine which strategy is best for your business. Understanding SEO and Its Benefits Search Engine Optimisation (SEO) is a strategy...

Unconscious bias still remains one of the most challenging barriers to achieving true inclusivity, especially in the work place. It can lead to a lack of diversity, and can create...

Summer is FINALLY here. At least the meteorological summer is. And after many months of rain and cold weather, warmer and longer days couldn’t come any quicker. It’s hard to...

Honchō is thrilled to announce that we have been shortlisted for four prestigious awards at the UK Digital PR Awards! Read on to learn more about our exciting achievements.  Overview...

Anyone that works in SEO knows that building a strong backlink profile is vital for success. However, there has been debate about how those links are acquired. Some will argue...

Time is running out to save your historical Universal Analytics data. Follow these steps to archive your historical data before the 1st of July deadline. We've known about this deadline...

Discover the essential ranking factors that will help you master local SEO and improve your website's visibility in local search results. Understanding the Importance of Local SEO Local SEO is...

Learn how your website's page speed can significantly improve its SEO performance and user experience. Why Page Speed Matters for SEO Page speed is a critical factor in determining the...

Discover the shady tactics behind Blackhat SEO and its impact on digital marketing. Understanding Blackhat SEO Blackhat SEO refers to the unethical practices used to manipulate search engine rankings and gain higher...

Learn how to enhance your Google Ads Quality Score and increase the success of your advertising campaigns. Understanding the Google Ads Quality Score A Google Ads Quality Score is a...

Discover effective strategies to improve your YouTube SEO and boost your video rankings with these expert tips. Understanding the Importance of YouTube SEO To rank higher on YouTube and increase...

Discover how LinkedIn Conversation Ads can significantly boost your engagement and drive meaningful conversations with your target audience. Understanding the Power of LinkedIn Conversation Ads LinkedIn Conversation Ads are a powerful tool...

Discover the key differences between traditional PR and Digital PR, and find out which strategy is more effective in today's digital age. What is Traditional PR? Traditional PR refers to the...

Bouncing back to work after the bank holiday weekend The bank holiday weekend offers a much-needed fun and relaxing break from the everyday work grind. However, getting back into the...

In this blog post, we will explore the game-changing impact of dynamic feed-based campaigns on advertising strategies. Understanding Dynamic Feed-Based Campaigns Dynamic feed-based campaigns are a powerful tool for eCommerce...

Explore the significance of brand personalities and values in the realm of Digital PR. Establishing a Strong Brand Identity Establishing a strong brand identity is essential in Digital PR, but what is a...

What are Responsive Search Ads (RSAs)? Responsive Search Ads (RSAs) are the current search advert format on Google Ads. These will contain your ad copy and content for your search...

Discover how the AIDA model can help you create effective marketing campaigns that grab attention, generate interest, drive desire, and lead to action. The AIDA Model: Introduction and Overview The...

We're very excited to share that we took home a silver award for Best Culture Transformation Initiative at the UK Company Culture Awards 2024! In the ever-evolving world of company culture, the...

In today's fast paced, always-online world, having a strong brand presence is key in any digital marketing strategy. But of course we would say that, right? So what is brand...

What is Google SGE? Think of Google SGE as your helpful buddy on the search results page. Instead of making you click on different websites, it pulls up relevant info...

Unlock the power of paid search and drive targeted traffic to your website with this comprehensive guide. The Basics of Paid Search Paid search, also known as pay-per-click (PPC) advertising,...

Discover 10 essential SEO tips that will help increase the visibility of your Shopify online store and drive more organic traffic to your website. Understanding the Importance of SEO for...

Discover the power of high search volume keywords and how to effectively use them to boost your online presence and drive maximum impact. Understanding the Importance of High Search Volume...

We're delighted to officially announce our partnership with Eflorist, one of the world’s leading flower delivery brands with over 54,000 local flower shop partnerships.  After a succesful 3 month trial managing...

Working agency-side in digital marketing often means that you’re expected to be a jack of all trades, with industry expertise stretching across sometimes dozens of verticals. However, that also means it's very...

Discover the importance of follow and no follow links and learn how to optimise your SEO strategy. Understanding the difference between follow and no follow links Follow and no follow...