Blogs

As AI-led shopping experiences become part of how people browse and buy, SEO readiness starts to mean something different. It is not just about being found. It is about being...

Google has changed the shopping playbook again. At NRF 2026, Google announced a major shift in how online shopping could work over the next few years. They are calling it...

Honchō were victorious at the 2025 UK Search Awards, celebrating not just a win but also a second-place finish. We proudly took home Best Use of Search: Retail / eCommerce...

The first ads in Googles new AI Mode have been spotted. But how are they laid out? And what could this mean for Google Ads in the future?  (Photo Credit:...

OpenAI has launched Atlas, a browser with ChatGPT built in, and it is something we at Honcho are watching closely. It blends familiar search with an assistant that sits alongside...

Google Ads Introduces New Visibility for RSA Headline Performance Google Ads is gradually rolling out a useful update that gives advertisers deeper insight into Responsive Search Ad (RSA) performance. Some...

Getting Ready for Q4 and Black Friday In today’s market it is more important than ever to get Black Friday right. Here at Honcho, our PPC services help brands plan ahead...

Google Launches New Branded Searches Metric to Track Upper Funnel Impact Google has introduced a new way for advertisers to measure the brand impact of their campaigns with a conversion...

How AI Overviews Are Changing the Game for Digital PR In an ever-changing digital landscape, it is more important than ever to stay ahead of the curve. One of the...

Google Ads has quietly introduced a new Gmail integration that allows advertisers to apply campaign recommendations directly from their inbox. Emails now include an 'Enable your recommendations' button, which can...

Instagram content on Google? Here’s what’s changing From 10 July 2025, Instagram will begin allowing search engines to index and display public photos and videos from professional accounts in search...

Google Marketing Live just happened, bringing a wave of new updates.We thought it would be a good idea to ask some of our PPC specialists what stood out to them,...

Following on from our wins at the European Search Awards in May, our Digital PR team here at Honchō headed down to London to attend the UK Content & PR...

In May, our Digital PR team jetted off to Krakow, and we’re pleased to say we left some room in our suitcases as we flew home with not one, but...

Google’s New AI Max: A Smarter Way to Target? Google has introduced AI Max for Search, aiming to make PPC campaigns more effective by using AI to predict what potential...

The Power of Trend Campaigns in Your Digital PR Strategy Creating a solid Digital PR strategy is a crucial, and important part of brand building, as well as enhancing your overall...

OpenAI’s New Shopping Features OpenAI has launched new shopping features that aim to give users a more personalised, ad-free experience. These updates are being rolled out to all ChatGPT users,...

Discover the ideal click through rate for Facebook ads and how it impacts your ad performance.

In a case that could signal major change for the digital ad world, Meta is facing heat over its use of personal data for targeted advertising. A lawsuit brought by...

It's official, we've added not one, but two shiny trophies to our awards cabinet! We're over the moon to share that we've...

Enhance your website's visibility and ranking with the effective use of headings (H tags) for SEO. Headings play a major role in how search engines understand, crawl and rank your...

Understand ecommerce attribution models which attribution models can maximise your marketing efforts and ROI. What are Ecommerce Attribution Models? An attribution model is a framework used to analyse which touch...

As we approach 2025, Marketing Mix Modelling (MMM) stands out as a vital tool for gaining a comprehensive view of marketing performance. By analysing historical data, MMM helps brands and...

Google's November 2024 Core Update has rolled out, bringing significant changes to search rankings and leaving many marketers eager to understand its implications. We'll break this down into what was included...