News

Discover the power of omnichannel marketing and how it can enhance your performance and drive results.

Discover the upcoming marketing trends for 2024 and how they will shape the digital landscape.

Learn how to effectively create and utilise content pillars to enhance your SEO strategy and boost your website's visibility.

Discover why alt tags are essential for image optimisation and how they can improve your website's SEO performance.

One concept that has gained prominence in recent times is "Topical Authority." This approach to SEO involves establishing your website as an authoritative source on specific topics, not justas a...

The timeline to see SEO results can vary depending on several factors. One of the main factors is the competitiveness of the keywords you are targeting. If you are trying...

Discover the essential steps to find the perfect SEO agency for your business and maximise your online presence.

Uncover the secrets behind PPC agency pricing and discover how much it really costs to run a successful PPC campaign.

Discover the essential steps to maximise your marketing return on investment (ROI) with this comprehensive guide. From setting clear objectives to measuring success, learn how to optimise your marketing strategies...

Discover the ideal click through rate for Facebook ads and how it impacts your ad performance.

Discover the profound influence of Artificial Intelligence on Search Engine Optimisation and how it is transforming the digital landscape.

Our role as SEOs has evolved over the years – but more recently there has been a significant transformation in the way people discover and find information. 

Discover the key factors to consider when choosing the right PPC agency for your business. Understanding Your Business Goals When choosing a PPC agency, it is crucial to have a...

Driving home for Christmas with a jolly playlist in the background sounds like a festive dream, but how many people are actually fit to drive over the festive period after...

In the ever-evolving landscape of the beauty industry, one trend that has gained significant traction is the rise of "dupes" (from duplicates) – products designed to emulate the qualities of...

Learn the key differences between PPC and Google Ads and how they impact your online advertising strategy.

So you’ve heard of PPC, but what does it really mean - and what does a PPC specialist actually do?

I hate AI. I understand that’s probably not the right thing to say in the current climate, when we’re all supposed to be ecstatic about its time-saving capabilities and marvel at...

I mean, wild in general, but specifically wild in Digital PR. To me it felt ‘experimental’, with new emerging trends that are set to change the course in how we work,...

The digital marketing landscape is evolving with the impending deprecation of third-party cookies.

If everyone is dealt the same hand in a poker game, the outcome will depend on how skilfully you play your cards. A similar line of thought can be taken...

Discover the importance of prioritising quality over quantity in SEO and how it can lead to successful outcomes. Why Quality Matters in SEO Quality is a crucial aspect of SEO....

It's a tale as old as time. Cady Heron versus Regina George. The Joker versus Batman. Captain Hook versus Peter Pan. And who could forget, in-house PR versus agency Digital PR?...

SQR, sitelinks, PMax... if you had asked me what these were a year ago I’d have had no clue, now they are part of my day to day life as...

Remaining aware of developments and modifications to search engine algorithm, requirements and guidelines is essential for success in the digital marketing and SEO landscape. E-E-A-T is particularly important and need...

With categories including Best Use of Search, Best SEO, Best PPC and Most Innovative, they recognise the incredible work and outstanding campaigns of agencies.   Honchō is thrilled to have...

Discover the importance of optimising Core Web Vitals for boosting your website's SEO performance. Understanding Core Web Vitals Core Web Vitals are a set of specific factors that Google considers...

Honchō hosts regular exclusive roundtable-style events where like-minded marketers come together to discuss hot topics in the world of digital marketing. As we lose control over ad management, it’s so...

Featured Snippet Analysis   Steal rankings & gain traffic Learn how to use featured snippets to fill gaps in the market and usurp your competitors’ rankings.   What is a...

In a world where technology is constantly evolving, artificial intelligence (AI) is changing the ways that beauty brands can connect with their customers, offering personalised experiences like never before. The...

In the ever-evolving world of social media marketing and advertising, TikTok has quickly become one of the most popular and successful advertising tools for businesses who want to communicate with...

Since its inception in 2007, Google Analytics has been instrumental in tracking website performance and marketing outcomes. The Universal Analytics dashboard, introduced in 2012, has been pivotal in monitoring user...

“Content is King!” The infamous statement from a certain Mr. Bill Gates back in 1996 (when Grunge dominated the airwaves and ‘curtains’ were still a viable hairstyle) was about how...

So firstly, how has Digital PR changed? A lot has changed in the last 10 years within the world of digital but also in the real world, there’s been times...

The recent collaboration between Depop and The Sims feels like a peek into what social media could look like with the development of web 3.0 and the metaverse. Avatars find...