Blogs

Search isn’t going anywhere But the way people use it is shifting.For years, search has been about showing up and winning the click. That still matters. But increasingly, search is...

Google has lifted the lid on a wave of AI-powered updates that promise sharper targeting, faster creative, and clearer reporting. Below is a simple walkthrough of what is coming, why...

If you’ve opened ChatGPT recently and noticed something like “Testing ads in ChatGPT”, it probably made you pause. Not because anyone loves adverts, but because it raises a very specific...

Google is quietly moving closer to what every retailer wants, and what every ecommerce team fears: fewer steps between interest and purchase. Direct Offers, now appearing inside Google’s AI-driven shopping...

The first ads in Googles new AI Mode have been spotted. But how are they laid out? And what could this mean for Google Ads in the future?  (Photo Credit:...

Google Ads Introduces New Visibility for RSA Headline Performance Google Ads is gradually rolling out a useful update that gives advertisers deeper insight into Responsive Search Ad (RSA) performance. Some...

Getting Ready for Q4 and Black Friday In today’s market it is more important than ever to get Black Friday right. Here at Honcho, our PPC services help brands plan ahead...

Google Launches New Branded Searches Metric to Track Upper Funnel Impact Google has introduced a new way for advertisers to measure the brand impact of their campaigns with a conversion...

Google Ads has quietly introduced a new Gmail integration that allows advertisers to apply campaign recommendations directly from their inbox. Emails now include an 'Enable your recommendations' button, which can...

Google’s New AI Max: A Smarter Way to Target? Google has introduced AI Max for Search, aiming to make PPC campaigns more effective by using AI to predict what potential...

 I’m the SEO manager at iThinkMedia. I think SEO is awesome. I know a little about PPC, (enough to get by!) but we have a team of dedicated experts in...