Strategic PPC consultancy support for teams that need clearer direction
Award Winning UK PPC Agency
When PPC consultancy makes the most impact
PPC consultancy is most valuable when:
- performance has plateaued or declined
- costs are rising without clear returns
- campaigns have become overly complex
- you’re relying too heavily on automation
- internal teams need strategic direction or support
- you want an independent view of performance
In many cases, the issue isn’t effort.
It’s clarity.
Our approach to PPC consultancy
We focus on understanding what is really happening within your account.
Not just what the platform reports.
That means:
- analysing performance at a commercial level
- identifying where spend is driving real value
- uncovering inefficiencies and missed opportunities
- simplifying and restructuring where needed
- aligning PPC with wider search and brand strategy
We don’t just provide recommendations.
We provide a clear roadmap for improvement.
PPC audit as the foundation
Every consultancy project starts with a detailed PPC audit.
We review:
- account structure and campaign setup
- keyword strategy and search intent alignment
- Performance Max and automation usage
- budget allocation and efficiency
- conversion tracking and attribution
- landing page alignment and user journey
The output is not just a list of issues.
It’s a prioritised plan focused on commercial impact.
Supporting in-house teams
We often work as an extension of internal teams.
Providing:
- strategic direction and planning
- ongoing consultancy and support
- training and capability development
- independent performance reviews
- guidance on platform changes and new features
This allows internal teams to execute with more confidence and clarity.
Not seeing the return you expect from PPC?
If performance has plateaued or costs are rising, we can audit your campaigns to identify wasted spend, missed opportunities and areas for growth. Get in touch to see how we can improve your paid media performance.
Why brands choose Honchō for PPC consultancy
Brands work with us because they need:
- an independent, expert view of performance
- clarity on what is actually driving results
- a clear roadmap for improvement
- support for internal teams
- a partner that understands how search is evolving
Paid Media Case Studies
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ASUS
Paid Search, Paid Social, Display, YouTube Advertising
Using YouTube, Search and Social ads to launch a new ASUS gaming laptop
VIEW PPC CASE STUDY -
Faith In Nature
Paid Search, Shopping
How we delivered a 24% YoY PPC revenue increase for Faith In Nature
VIEW PPC CASE STUDY
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Ariat
Paid Search & Shopping
Award winning Paid Search for equestrian fashion brand Ariat
VIEW PPC CASE STUDY -
Sarah Raven
Paid Search & Shopping
Multi award winning PPC campaigns for garden retailer Sarah Raven
VIEW PPC CASE STUDY
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Roberts Radio
Paid Search & Shopping
589% increase in PPC revenue for leading electronics brand
VIEW PPC CASE STUDY -
Group 1 Automotive
Paid Search
Using our SMARTFeed technology to maximise PPC performance
VIEW PPC CASE STUDY
Ready to grow your business?
Tell us about your brand and we'll show you exactly where the biggest search opportunities are — and how we'd go after them.
Get in touch
James Wilson - Senior Brand & DTC Director - AriatWe love working with the Honcho team, after 7+ years managing our Paid Media channels their team and ours continue to get closer and more granular on how we can improve our Consumer acquisition and awareness. It’s great working with people with the same growth mindset but even better when the results follow, which they consistently do.“
FAQs About PPC Consultancy Services
What is PPC consultancy?
PPC consultancy provides strategic guidance, audits and recommendations to improve campaign performance without full account management.
Do you replace our agency or team?
No. We typically work alongside existing teams to improve performance and provide direction.
What do you deliver as part of a consultancy project?
We deliver a full audit, strategic recommendations and a prioritised roadmap for improvement.
How long does a PPC audit take?
This depends on account size, but most audits are completed within a few weeks.
Can you help implement recommendations?
Yes. We can support implementation or work alongside your internal team.
Built for Results. Backed by Proof.
- 17+ years delivering measurable search growth
- Trusted by 100+ household brands
- Multi-award winners at UK & European Search Awards
- Google Premier Partner
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