Helping brands show up where AI generates the answer
What is Generative Engine Optimisation?
Generative Engine Optimisation (GEO) focuses on improving how your brand appears in AI-generated answers across platforms such as ChatGPT, Google AI Overviews and other AI-driven search tools.
While traditional SEO focuses on improving rankings in search engines, GEO strengthens the signals that influence how large language models interpret, reference and surface brands when generating answers.
If you'd like to understand how GEO works in more detail, read our guide.
Why most brands don’t show up in AI answers
Many organisations struggle to appear in AI responses because the signals AI systems rely on are often misunderstood.
Common challenges include:
- Limited presence across trusted publications or authoritative sources
- Weak brand signals across platforms AI systems frequently reference
- Content that lacks clear topical authority
- Limited discussion or visibility within relevant communities
- Inconsistent messaging across the web
Generative Engine Optimisation focuses on strengthening these signals so your brand becomes a more reliable reference point within AI-generated answers.
How we Approach LLM Visibility
We assess how visible your brand is in AI Overviews and LLM answers across key topics. By measuring how often your brand is mentioned for priority questions and related queries, we establish a practical share of voice benchmark in AI.
Reddit threads and community discussions heavily influence how AI understands real world opinions.We help you show up in the right places, in the right way, without sounding like a brand trying to “game” the conversation.
AI tools increasingly lean on video to understand products, comparisons and how things work.We help you build YouTube content that answers the questions people are actually asking, so your brand becomes part of how AI learns your category.
We structure your content so it’s easy for AI systems to retrieve, summarise and reference properly.That means fewer fluffy blog posts and more clear, useful explainers, comparisons and use cases.
When respected publications talk about you, AI pays attention.Our Digital PR work focuses on earning coverage that strengthens how AI systems perceive your brand’s credibility in your space.
We track where you’re being mentioned, how often you’re being referenced, and what’s starting to influence visibility in AI answers.Then we feed that back into Reddit, YouTube, content and PR so the whole system compounds.
How We Can Help
We support brands with:
- Getting referenced in AI answers
- Building presence on Reddit without being cringe
- Creating YouTube content that explains and compares properly
- Structuring content so AI can summarise it accurately
- Earning authority through Digital PR
- Recovering visibility when competitors start owning AI answers
This work connects with SEO, Paid Media and Digital PR so you’re shaping demand across traditional search and AI led discovery at the same time.
What Makes Honchō Different
A lot of agencies say they “optimise for AI”.
Most of them mean they rewrote a few blog posts.
We focus on where AI learns from.
That means:
- Showing up in real conversations
- Building content people actually find useful
- Earning trust from credible sources
- Connecting SEO, PR, content and paid so it all compounds
Ready to grow your business?
Tell us about your brand and we'll show you exactly where the biggest search opportunities are — and how we'd go after them.
Get in touch
FAQs
Is Generative Engine Optimisation different from SEO?
Yes. SEO focuses on improving rankings in search engines, while Generative Engine Optimisation focuses on strengthening the signals that influence AI-generated answers.
Why do platforms like Reddit and YouTube matter?
Large language models often reference discussions, reviews and expert commentary from across the web. Platforms such as Reddit and YouTube frequently provide context that helps AI systems interpret topics and brands.
Can challenger brands still appear in AI answers?
Yes. Authority signals are important, but relevance and topic depth also play a significant role. Brands that create useful content and appear consistently across trusted sources can still become part of the AI answer ecosystem.
Is GEO only relevant for large brands?
No. Many smaller brands can benefit from strengthening authority and visibility across trusted platforms. In some cases challenger brands can gain visibility faster by focusing on the right topics and communities.
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Why Choose Honcho?
We don't do off-the-shelf. Every strategy we build is designed around your business, your audience and your commercial goals.
Recognised as one of the UK's leading search agencies, winning more than 15 awards across SEO, Paid Media and Digital PR.
Every client strategy is built from scratch around your business objectives, market and audience.
Deep expertise built across hundreds of accounts in ecommerce, lead gen, automotive, fashion, and beyond.
Ranked in the top 3% of UK agencies based on client performance, growth and retention.
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