Award-Winning UK PPC Agency Focused on Commercial Growth
Our award winning team manages PPC as a commercial growth channel, not a standalone account. That means tighter campaign structure, sharper intent targeting, better landing page alignment and clearer focus on revenue, profitability and lead quality.
Trusted by market-leading brands.
PPC services built around profit, not just platform metrics
PPC should not just drive traffic. It should drive profitable, scalable growth.
We approach paid search as a commercial channel, not a platform to optimise in isolation. That means:
- PPC campaigns focused on commercial goals not just ROAS
- Scaling Shopping and Performance Max profitably
- Aligning paid media with SEO to maximise total search performance
- Building award winning ppc strategies that scale sustainably
How we build award winning PPC strategies
We build PPC strategies around intent, demand and commercial opportunity.
That starts with understanding how your audience searches, where paid media fits in the journey and which campaigns are most likely to drive profitable growth.
From there, we:
- Prioritise the highest-value search demand
- Structure campaigns for better control and scalability
- Improve the alignment between keywords, ads and landing pages
- Optimise towards revenue, efficiency and lead quality
- Connect PPC with SEO, Digital PR and wider brand activity
Why brands choose Honchō as their PPC agency
Brands work with us because they need more than account management.
They need:
- A clear PPC strategy aligned to their business goals and commercial objectives
- Better control over performance and ad spend
- A connected approach across channels
- Transparency and accountability for performance
- A partner that understands how search is evolving
Our PPC Services
Search, Shopping and Performance Max campaigns built around intent, control and commercial return.
Efficient expansion into additional search demand, often at a lower CPC and stronger marginal return.
Campaign strategy, feed optimisation and product segmentation designed to improve revenue and profitability.
Ecommerce PPC Services →Paid search campaigns built to improve lead quality, reduce wasted spend and support pipeline growth.
A detailed review of account structure, landing pages and commercial efficiency to identify where performance is being lost.
PPC Audit Services →06PPC ConsultancyGain access to our experts with bespoke consultancy services. Ideal for brands managing PPC in-house.
PPC Consultancy Services →View our PPC Case Studies.
How we delivered a 24% YoY PPC revenue increase for Faith In Nature
Read case study →
Award winning Paid Search campaign for equestrian fashion brand Ariat
Read case study →
Using YouTube, Search and Shopping to launch a new ASUS gaming laptop
Read case study →
589% increase in PPC revenue for electronics brand Roberts Radio
Read case study →
Using our SMARTFeed technology to maximise PPC performance
Read case study →
Multi award winning PPC campaigns for garden retailer Sarah Raven
Read case study →Don't just take our word for it.
The Honchō team was an excellent support throughout Q4, our busiest time of the year. Through strategic search, shopping and social campaigns, Honchō helped us to achieve some fantastic results. We’re excited to continue our partnership with the team.
We love working with the Honchō team, after 6 years their team and ours continue to get closer and more granular on how we can improve our Consumer acquisition and awareness. It’s great working with people with the same growth mindset but even better when the results follow, which they consistently do.“
Ready to make your PPC more profitable?
Tell us about your brand and we'll show you exactly where the biggest paid search opportunities are - and how we'd go after them.
Get in touch
Why Choose Honcho?
We don't do off-the-shelf. Every strategy we build is designed around your business, your audience and your commercial goals.
Recognised as one of the UK's leading search agencies, winning more than 15 awards across SEO, Paid Media and Digital PR.
Every client strategy is built from scratch around your business objectives, market and audience.
Deep expertise built across hundreds of accounts in ecommerce, lead gen, automotive, fashion, and beyond.
Ranked in the top 3% of UK agencies based on client performance, growth and retention.
Paid Search Insights & Guides
Guides, strategy pieces and research from our team to help ecommerce brands stay ahead of search.
Frequently Asked Questions
Can't find what you're looking for? Get in touch and we'll answer any questions you have.
Yes. PPC remains one of the most effective ways to capture high-intent demand, especially when campaigns are built around commercial goals rather than just clicks or impressions. For many brands, PPC plays an important role in generating leads, driving ecommerce revenue and supporting growth in competitive search markets.
There is no fixed answer because the right PPC budget depends on your market, competition, margins and growth goals. A strong PPC strategy is not just about spending more. It is about spending efficiently, targeting the right demand and making sure budget is aligned to the areas most likely to drive revenue or qualified leads.
PPC can begin driving visibility and traffic quickly, but stronger performance usually improves over time as campaigns are refined. Search terms, bidding, ad copy, landing pages and audience signals all need ongoing optimisation to improve efficiency and results. Early wins can happen fast, but the best performance comes from consistent improvement.
Yes. We work with both ecommerce brands and lead generation businesses, building PPC strategies around the goals that matter most to each model. That might mean driving product sales through Shopping and Performance Max, or generating qualified enquiries through search-led lead generation campaigns.
Yes. Alongside full PPC management, we also offer PPC audits and consultancy support. This is useful for businesses that need clearer direction, strategic input or an expert review of account performance without committing to full day-to-day management.
Search marketing that drives growth.
Increase organic and LLM visibility and drive consistent long-term traffic growth.
Turn search demand into revenue through expertly optimised paid campaigns.
Build authoritative media signals that support rankings and strengthen brand trust.
- Data Led Campaigns
- Reactive PR
- Link Building
- International Digital PR
- Ecommerce Digital PR
