Search behaviour varies significantly between sectors. Ecommerce brands often focus on category visibility and product demand, while B2B organisations prioritise lead generation and longer buying journeys. Our strategies adapt to each industry, aligning technical SEO, content and paid activity with the commercial goals of the sector.

We work with brands across a range of competitive industries including automotive, fashion, beauty, ecommerce, electronics, home and garden, B2B and financial services. Our experience across these sectors allows us to understand the unique search behaviours, buying journeys and competitive dynamics that influence performance.

Honcho are an SEO, Paid Media and Digital PR agency based in the Hertfordshire town of Hertford.

We have great links to central London with a 30 minute direct train route into Kings Cross and Euston from nearby stations. 

Since COVID we have widened our talent pool of SEO, PPC and digital marketing experts with remote workers in Scotland, Wales and the north and south of England. 

Each industry has different search intent, competition and customer behaviour. A strategy that works for ecommerce retail may not work for B2B or financial services. Sector experience helps us prioritise the right keywords, build the right content and focus on the areas that will deliver the greatest commercial impact.

Honchō is a specialist search marketing agency delivering Search Engine Optimisation (SEO), Paid Search and Digital PR strategies designed to improve visibility and drive measurable growth. These services work together to help brands capture demand in search engines and convert that demand into traffic, leads and revenue.

Our approach begins with understanding how people search within each sector. We analyse search demand, competitor visibility and content opportunities before building strategies that combine technical SEO, content optimisation and authority building to improve rankings and performance.

We prefer to work on retainer agreements with our clients as the work and projects we provide are usually part of a wider strategy.

For Paid Search and Shopping clients we offer a management service where we optimise their Google Ads and Bing Ads accounts on an ongoing basis, providing weekly reporting of the results. 

For SEO, Digital PR and content clients we like to partner with our clients and set a 12-24 month strategy and roadmap designed to grow their organic presence. 

However we regularly provide one off audits and projects for clients like auditing their Google Ads account, optimising their shopping feed or running technical audits for example. 

Yes. Many of our clients operate across the UK, Europe and global markets. Our strategies can include international SEO, multilingual content strategies and Paid Search campaigns designed to support expansion into new markets.

Search performance is strongest when these disciplines are aligned. SEO builds long-term organic visibility, Paid Search captures immediate demand and Digital PR strengthens authority through coverage and links. Together they create a more resilient and scalable search strategy.