Ecommerce SEO that will help your brand scale online
A Different Approach to Ecommerce SEO
Most ecommerce SEO strategies focus on:
- keywords
- category pages
- technical fixes
But that’s only part of the picture, the way people search has changed.
Customers now:
- research across multiple touchpoints
- compare products before buying
- move between search, shopping and content
- rely on reviews and recommendations
Choosing the right ecommerce SEO agency is critical to long-term growth.
Our Ecommerce SEO Approach
We improve crawlability, indexation, canonicals, faceted navigation and template-level SEO across large catalogues and complex ecommerce setups.
We optimise the pages that drive discovery and revenue, helping category and product pages compete for high-intent search demand.
We build site structures that make it easier for users and search engines to understand your catalogue, priority pages and commercial hierarchy.
We create content frameworks that support the full journey, from category discovery and comparison through to conversion.
We strengthen the authority signals needed to compete in crowded ecommerce markets through connected SEO and Digital PR.
We improve product schema, Merchant Center alignment and supporting signals that influence visibility across organic shopping results and AI-led search experiences.
Platform-agnostic Ecommerce SEO Agency
We work across Shopify, Magento and other ecommerce platforms, helping brands improve visibility without forcing strategy into a one-platform template. Every platform creates different SEO challenges, from faceted navigation and product duplication to migrations and template constraints.
Structured Data and Feeds now Shape Ecommerce Visibility
One of the biggest shifts in ecommerce SEO is the growing importance of structured data and product feeds. Google increasingly relies on signals such as Merchant Center feeds, product schema, reviews, ratings, availability and pricing to understand how products should appear across search experiences.
These signals now influence more than traditional rankings alone. They affect organic Shopping visibility, product listings in search and AI-generated results. We optimise product data to help brands improve visibility across both paid and organic environments.
Connected Search for Ecommerce Growth
Ecommerce SEO works best when it is connected to the other channels influencing how customers discover and choose products.
At Honchō, we connect SEO, Paid Media and Digital PR to improve visibility across search results, Shopping experiences and wider discovery, supporting stronger performance across the full customer journey.
Trusted by Market Leading Brands.
"We are thrilled with the results achieved through our partnership with Honchō. Their expertise in ecommerce strategy and Magento development has completely transformed our online presence.
Since the migration, we've seen a huge increase in conversion rates and a average basket size. Honchō's data-driven approach to SEO and focus on user experience have been instrumental in driving significant growth for MINISO's online sales."
Ecommerce SEO Case Studies
Ready to make SEO your highest margin acquisition channel?
Tell us about your store and your targets. We'll show you where the biggest organic revenue opportunities are and how we'd go after them.
Get in touch
Ecommerce marketing insights
Guides, strategy pieces and research from our team to help ecommerce brands stay ahead of search.
Sectors we work in
We work with brands across a wide range of sectors — bringing deep channel expertise and commercial understanding to every engagement.
FAQs About Our Ecommerce SEO Services
Can't find what you're looking for? Get in touch and we'll answer any questions you have.
We prefer to work on a retainer agreement as SEO is an ongoing marketing activity, however we regularly provide one-off audits and projects. We can support your in-house team or manage your full SEO channel.
SEO is an ongoing strategy but results can be seen quickly. At the beginning of each relationship we produce a full SEO strategy and roadmap along with a traffic and revenue forecast.
Our experts can implement most on-page SEO and content improvements directly where CMS functionality allows. For technical improvements we liaise with your developers.
We charge by the hour. For retainer clients we provide a monthly roadmap with tasks assigned to calculate the monthly fee — an amount that never changes without prior client approval.
Our SEO Services
Comprehensive SEO audit covering technical, content, authority and performance gaps.
SEO Audit Services →Grow organic revenue through technical SEO, category optimisation and product discovery.
Scale organic growth across regions while protecting visibility, authority and commercial performance.
International SEO Services →04Local SEOImprove local visibility through Google Business Profiles, location pages and rankings where customers search.
Local SEO Services →05SEO TrainingPractical one-to-one or group SEO training to build confidence and capability for stronger performance.
SEO Training Services →06SEO Migration SupportProtect rankings and traffic during website migrations with expert SEO planning and post-launch support.
SEO Migration Services →Why Choose Honcho?
We don't do off-the-shelf. Every strategy we build is designed around your business, your audience and your commercial goals.
Recognised as one of the UK's leading search agencies, winning more than 15 awards across SEO, Paid Media and Digital PR.
Every client strategy is built from scratch around your business objectives, market and audience.
Deep expertise built across hundreds of accounts in ecommerce, lead gen, automotive, fashion, and beyond.
Ranked in the top 3% of UK agencies based on client performance, growth and retention.
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