SEO training services built around your website, market and goals

Who our SEO Training is for
Our training programmes are designed for teams who want to move beyond surface-level SEO knowledge.
We regularly train:
- Marketing and growth teams
- Content and editorial teams
- Product managers and UX teams
- Developers and technical teams
- Senior leadership and executives
The goal is not just to explain SEO, but to help every team understand how their decisions influence organic performance.
Our SEO Training Framework
Understanding how search engines work, how people search and how organic visibility drives commercial growth.
How to identify the topics and queries that matter to your customers and prioritise opportunities that drive revenue.
How to structure pages, guides and landing content so they rank, convert and support wider search visibility.
Demystifying crawling, indexation, site structure and page performance so product and development teams can build SEO-friendly platforms.
Understanding how links, brand signals and online reputation influence rankings and long-term organic growth.
How to track SEO performance, interpret search data and connect visibility to meaningful business outcomes.
Melinda Molnar - Digital Marketing Manager - NuTickets"I've found the whole Honcho team ever so helpful, they took time to understand our business from the beginning and supported us all the way. They did their research into our industry and business prior to the training and delivered the 5-day training fully tailored to my learning style. They didn't `just` pass on his knowledge, but equipped me with useful tips for our website and a list of tools to use for the future, to ensure we can be confident taking SEO management in-house.“

What Makes Honchō Training Different
Most SEO training focuses on theory.
Ours focuses on how SEO actually works inside modern organisations.
We bring real examples from ecommerce, finance, automotive and international brands to show how SEO decisions affect product, marketing and commercial performance.
Our training sessions are interactive, practical and tailored to your site, your platform and your market.
Teams leave with frameworks they can use immediately, not just a slide deck.

Types of SEO Training We Provide
We offer a range of formats depending on your needs and internal structure.
Executive briefings
Helping leadership teams understand the commercial role of organic search.
Team workshops
Hands-on sessions designed for marketing, product and development teams.
Content team training
Teaching editorial teams how to create content that performs in search.
Technical SEO training
Helping developers and engineers understand how platform decisions influence SEO.
Migration and project training
Preparing teams ahead of website launches, migrations or platform changes.
Ready to grow your business?
Tell us about your brand and we'll show you exactly where the biggest search opportunities are — and how we'd go after them.
Get in touch
FAQs About Our SEO Training Services
Can't find what you're looking for? Get in touch and we'll answer any questions you have.
Anyone involved in digital marketing, content creation, product development or website management.
We tailor sessions to the audience. Some focus on strategy, while others dive deeper into technical SEO concepts.
Yes. We usually incorporate examples from your own site and competitors.
Both. Some clients run one-off workshops, while others build ongoing capability programmes.
Absolutely. Executive understanding helps organisations prioritise SEO in product and marketing decisions.

Award Winning SEO, Paid Search & Digital PR Agency
- 17+ years delivering measurable search growth
- Trusted by 100+ household brands
- Multi-award winners at UK & European Search Awards
- Google Premier Partner
Our SEO Services
Comprehensive SEO audit covering technical, content, authority and performance gaps.
SEO Audit Services →02Ecommerce SEOGrow organic revenue through technical SEO, category optimisation and product discovery.
Ecommerce SEO Services →03International SEOScale organic growth across regions while protecting visibility, authority and commercial performance.
International SEO Services →Improve local visibility through Google Business Profiles, location pages and rankings where customers search.
Practical one-to-one or group SEO training to build confidence and capability for stronger performance.
Explore →06SEO Migration SupportProtect rankings and traffic during website migrations with expert SEO planning and post-launch support.
SEO Migration Services →Explore Our Search Marketing Services
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Paid Search
Turn high-intent search demand into revenue through expertly optimised campaigns.
PPC SERVICES -
Digital PR
Build authoritative media signals to your site that support rankings and brand trust.
DIGITAL PR SERVICES
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