Blogs

Why I chose to rip up my agency brand and start again

This is a short story about my company’s journey from a tired idea to a vibrant brand with a fresh proposition, fire in its belly again, and a glint in...

Common SEO mistakes made by retailers and e-commerce sites

We live in an age where e-commerce is increasingly competitive. In “Queen of the internet” Mary Meeker’s Internet Trends Report for 2019 in June, she highlights a slowed growth in e-commerce sites...

Bye bye iThinkMedia… hello Honchō!

Introducing Honchō Integrated search marketing agency rebrands to reflect its leading experience in retail and automotive sectors www.honchosearch.com London, UK – May 2019: Digital agency iThinkMedia – which offers search engine marketing solutions...

CPC Bidding vs. CPM Bidding: What’s The Difference?

CPC VS. CPM BIDDING: WHAT’S THE DIFFERENCE? Google Ads can be considered the backbone of PPC. There are two main types of bidding within Google Ads (formerly Google AdWords): Cost Per...

How to Pitch Creative Ideas to your Clients

Some of the team had the pleasure of listening to Kirsty Hulse speak at SearchLove last month, and her talk on being creative and getting clients on board with your...

Tips for Writing Your Product Descriptions

If a picture is the body then the product description is the soul. Imperative for changing potential customers into paying ones, the product description is your chance to outline your...

Meet Chris Ailey – Honcho Founder and CEO

Chris Ailey founded search agency Honcho from his converted garage in 2008 and has since grown the company to 30+ staff. Honcho: Let’s start at the beginning – how did...

2017 – Our Best Year Yet!

A year of uncertainty turned into our most triumphant year yet and we at iThinkMedia couldn’t be more chuffed! Here are just some of our highlights… We won Employer of...

Why blog? An SEO perspective

Are you missing out by not having a company blog or keeping it up to date on a regular basis? For companies that strive to keep up with their competition...

How to Stop a Brand Bidding War

Bidding on a competitor’s brand terms on Google appeals to some businesses. They gain lots of ad impressions from their target customers and possibly hijack some sales too. On the other...

How your Tone of Voice Impacts your Brand Perception

Are you confident that your existing brand tone of voice reflects your business or brand to its full potential? Does it provide your customers with an insight into your values?...

WrestleMania 2015 Case Study

No other wrestling event quite encapsulates the excitement of WWE fans across the world quite like WrestleMania. The biggest wrestling event of the year is always going to attract worldwide...

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