
How to Plan Your PPC Strategy for Black Friday Success
Getting Ready for Q4 and Black Friday In today’s market it is more important than ever to get Black Friday right. Here at Honcho, our PPC services help brands plan ahead...
Wealthify is a wealth platform with a range of products for people at every stage – and from all walks – of life, helping anyone make more of their savings, investments, and pensions.
Founded in 2016, Wealthify offers a range of savings and investment products, including Stocks and Shares ISAs, Self-Invested Personal Pensions, and General Investment Accounts.
Wealthify is authorised and regulated by the Financial Conduct Authority (FCA).
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We partnered with Wealthify to create compelling content to generate high authority links, boost keyword rankings & uplift traffic to their new Instant Access Savings product.
Our Objectives:
After analysing keywords and identifying key opportunities to place Wealthify’s new product in a more competitive position, our idea was formed around disparities between adult children who receive savings from the ‘Bank of Mum & Dad’ vs those who don’t. Our aim was to understand how this affected people’s finances.
We found while the media were talking about adult children receiving money from their parents, they weren’t talking about the disadvantages for those who don’t (81% of the nation).
Conducting a survey of 2,000 UK adults allowed us to draw direct comparisons on these two groups, & produce multiple angles on our topic to appeal to many publications.
With national, regional & niche angles, we formulated a 4-pronged outreach strategy, maximising coverage, delivering the best ROI.
Due to the range of the research, journalists would be inclined to include links to the research blog & product page so readers could access further data & solutions to any savings worries.
Links obtained from high-authority domains would increase Wealthify’s /savings-account page search visibility & rankings, whilst boosting blog views & reducing bounce rate.
We smashed each objective in just 3 months, as a result of our strategic planning and stellar execution:
Emma Robinson - PR & Comms Manager, Wealthify"Honcho are great to work with. They are tenacious, monitoring for opportunities and suggesting new ideas constantly. And we have seen some great coverage as a result. The team are a pleasure to work with, and their knowledge and insights are invaluable."
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