Blogs

AI adoption is accelerating, but consumer confidence is moving in the opposite direction. For brands investing heavily in AI, the challenge is no longer simply how to use the technology,...

The B2B buying journey has quietly moved. According to Forrester data reported by MarTech, up to 90% of B2B buyers already use generative AI tools somewhere in their buying process....

Fashion shopping has always been visual and instinctive, which is exactly why it's been slower than other categories to adapt to AI-driven search. That's changing fast. OpenAI has said that...

Ask ChatGPT or Google's AI Overviews for a skincare recommendation and you'll get a confident, specific answer, often naming a product before a consumer has ever visited a brand's website....

It seems like an absolute given in digital marketing: if a keyword has high search volume, you chase it. For years, the standard SEO playbook has dictated that we sort spreadsheets...

Search journeys are changing. People are discovering brands long before they click through to a website and that changes what marketers should pay attention to. For a long time, digital...

How AI search is changing what it means to be visible in Google results Google has announced new Search Generative AI performance reports in Search Console, giving website owners a...

The gap between ranking and visibility is getting bigger For a long time in SEO, the assumption was simple. If you rank well you will be seen. If you are...

Moving to Shopify can be a smart commercial decision. For many brands, it means a cleaner tech stack, better usability, improved conversion performance and a platform that is easier to...

Search behaviour is evolving quickly, and brands are seeing fewer clicks as users ask questions directly in AI tools rather than browsing traditional search results. This shift is creating a...

Google AI Overviews are changing how organic search works. At Honchō, we are watching closely as these changes reshape SEO reporting, performance measurement and the way brands earn visibility in...

If you’ve opened ChatGPT recently and noticed something like “Testing ads in ChatGPT”, it probably made you pause. Not because anyone loves adverts, but because it raises a very specific...