Blogs

I hate AI. I understand that’s probably not the right thing to say in the current climate, when we’re all supposed to be ecstatic about its time-saving capabilities and marvel at...

I mean, wild in general, but specifically wild in Digital PR. To me it felt ‘experimental’, with new emerging trends that are set to change the course in how we work,...

The digital marketing landscape is evolving with the impending deprecation of third-party cookies.

If everyone is dealt the same hand in a poker game, the outcome will depend on how skilfully you play your cards. A similar line of thought can be taken...

Discover the importance of prioritising quality over quantity in SEO and how it can lead to successful outcomes. Why Quality Matters in SEO Quality is a crucial aspect of SEO....

It's a tale as old as time. Cady Heron versus Regina George. The Joker versus Batman. Captain Hook versus Peter Pan. And who could forget, in-house PR versus agency Digital PR?...

SQR, sitelinks, PMax... if you had asked me what these were a year ago I’d have had no clue, now they are part of my day to day life as...

Remaining aware of developments and modifications to search engine algorithm, requirements and guidelines is essential for success in the digital marketing and SEO landscape. E-E-A-T is particularly important and need...

With categories including Best Use of Search, Best SEO, Best PPC and Most Innovative, they recognise the incredible work and outstanding campaigns of agencies.   Honchō is thrilled to have...

Discover the importance of optimising Core Web Vitals for boosting your website's SEO performance. Understanding Core Web Vitals Core Web Vitals are a set of specific factors that Google considers...

Honchō hosts regular exclusive roundtable-style events where like-minded marketers come together to discuss hot topics in the world of digital marketing. As we lose control over ad management, it’s so...

Featured Snippet Analysis   Steal rankings & gain traffic Learn how to use featured snippets to fill gaps in the market and usurp your competitors’ rankings.   What is a...

In a world where technology is constantly evolving, artificial intelligence (AI) is changing the ways that beauty brands can connect with their customers, offering personalised experiences like never before. The...

In the ever-evolving world of social media marketing and advertising, TikTok has quickly become one of the most popular and successful advertising tools for businesses who want to communicate with...

Since its inception in 2007, Google Analytics has been instrumental in tracking website performance and marketing outcomes. The Universal Analytics dashboard, introduced in 2012, has been pivotal in monitoring user...

“Content is King!” The infamous statement from a certain Mr. Bill Gates back in 1996 (when Grunge dominated the airwaves and ‘curtains’ were still a viable hairstyle) was about how...

So firstly, how has Digital PR changed? A lot has changed in the last 10 years within the world of digital but also in the real world, there’s been times...

The recent collaboration between Depop and The Sims feels like a peek into what social media could look like with the development of web 3.0 and the metaverse. Avatars find...

Marketing has never been so competitive. With the cost of living increasing and inflation rising, customers are being more frugal than ever. Plus, with people being exposed to up to...

When rebranding, most people think about brand identity, visuals, values, mission statement, and positioning. Developing these might entail a little research, but have you ever considered a rebrand from an...

When people hear the term lifestyle, they often hear gimmicky, surface-level coverage focusing on fad diets and the latest trends. This is absolutely not the case, but with the number...

This Black Friday and Christmas we want you to think about how you can optimise your website landing pages and product pages for conversions.  Around these huge peak shopping periods,...

This article introduces you to the wonderful world of Conversion Rate Optimisation. We dive into what exactly is Conversion Rate Optimisation (CRO), how to calculate conversion rate and what is...