Blogs

In a world where technology is constantly evolving, artificial intelligence (AI) is changing the ways that beauty brands can connect with their customers, offering personalised experiences like never before. The...

In the ever-evolving world of social media marketing and advertising, TikTok has quickly become one of the most popular and successful advertising tools for businesses who want to communicate with...

Since its inception in 2007, Google Analytics has been instrumental in tracking website performance and marketing outcomes. The Universal Analytics dashboard, introduced in 2012, has been pivotal in monitoring user...

“Content is King!” The infamous statement from a certain Mr. Bill Gates back in 1996 (when Grunge dominated the airwaves and ‘curtains’ were still a viable hairstyle) was about how...

So firstly, how has Digital PR changed? A lot has changed in the last 10 years within the world of digital but also in the real world, there’s been times...

The recent collaboration between Depop and The Sims feels like a peek into what social media could look like with the development of web 3.0 and the metaverse. Avatars find...

Marketing has never been so competitive. With the cost of living increasing and inflation rising, customers are being more frugal than ever. Plus, with people being exposed to up to...

When rebranding, most people think about brand identity, visuals, values, mission statement, and positioning. Developing these might entail a little research, but have you ever considered a rebrand from an...

When people hear the term lifestyle, they often hear gimmicky, surface-level coverage focusing on fad diets and the latest trends. This is absolutely not the case, but with the number...

This Black Friday and Christmas we want you to think about how you can optimise your website landing pages and product pages for conversions.  Around these huge peak shopping periods,...

This article introduces you to the wonderful world of Conversion Rate Optimisation. We dive into what exactly is Conversion Rate Optimisation (CRO), how to calculate conversion rate and what is...

Where’s all this leading to? I’m no expert, so these are just a few musings. There are people around who are far more knowledgeable than me, who have already examined...

Put those long-term projects on the back burner until the new year marketers.. it’s time to focus on where the revenue is! Q4 = Halloween, Black Friday, Cyber Monday, Christmas and...

The value of Performance Max campaigns comes from being able to automatically target in-market users across all Google networks (Search, YouTube, Shopping, Display, Gmail). However, we’ve found that there’s the...

Tone of voice (TOV) is a core element to any sort of content or copy for almost all organisations. It sets out the structure for how you want your brand...

Organic performance is a term that is used a lot to bring teams together under a single umbrella. It often provides opportunities for heads of SEO departments to develop something...

Last week, 21 April 2022, Honcho picked up Best Paid Search Campaign at the Drum Digital Advertising Awards and we couldn’t be prouder of the team.

Let’s play a quick game. Make a list of your favourite adverts. Aim for 5-10 and they can be from any time in your life.  Write down what you love...

Earlier this year, partly driven by selfish reasons – well, completely driven, as I was hunting hard for a new job – I put out a thinly-disguised grumble on Twitter.