Ecommerce SEO that will help your brand scale online
A Different Approach to Ecommerce SEO
Most ecommerce SEO strategies focus on:
- keywords
- category pages
- technical fixes
But that’s only part of the picture, the way people search has changed.
Customers now:
- research across multiple touchpoints
- compare products before buying
- move between search, shopping and content
- rely on reviews and recommendations
Choosing the right ecommerce SEO agency is critical to long-term growth.
Our Ecommerce SEO Approach
We improve crawlability, indexation, canonicals, faceted navigation and template-level SEO across large catalogues and complex ecommerce setups.
We optimise the pages that drive discovery and revenue, helping category and product pages compete for high-intent search demand.
We build site structures that make it easier for users and search engines to understand your catalogue, priority pages and commercial hierarchy.
We create content frameworks that support the full journey, from category discovery and comparison through to conversion.
We strengthen the authority signals needed to compete in crowded ecommerce markets through connected SEO and Digital PR.
We improve product schema, Merchant Center alignment and supporting signals that influence visibility across organic shopping results and AI-led search experiences.
Platform-agnostic Ecommerce SEO Agency
We work across Shopify, Magento and other ecommerce platforms, helping brands improve visibility without forcing strategy into a one-platform template. Every platform creates different SEO challenges, from faceted navigation and product duplication to migrations and template constraints.
Structured Data and Feeds now Shape Ecommerce Visibility
Connected Search for Ecommerce Growth
"We are thrilled with the results achieved through our partnership with Honchō. Their expertise in ecommerce strategy and Magento development has completely transformed our online presence.
Since the migration, we've seen a huge increase in conversion rates and a average basket size. Honchō's data-driven approach to SEO and focus on user experience have been instrumental in driving significant growth for MINISO's online sales."
Ecommerce SEO Case Studies
A few examples of how we help ecommerce brands grow through SEO
-
eBay
SEO, Content
Refreshing SEO content on 6,000 category pages for online giant eBay
VIEW CASE STUDY
Ready to grow your ecommerce business?
Tell us about your brand and we'll show you exactly where the biggest search opportunities are — and how we'd go after them.
Get in touch
FAQs About Our Ecommerce SEO Services
Can't find what you're looking for? Get in touch and we'll answer any questions you have.
We prefer to work on a retainer agreement as SEO is an ongoing marketing activity, however we regularly provide one-off audits and projects. We can support your in-house team or manage your full SEO channel.
SEO is an ongoing strategy but results can be seen quickly. At the beginning of each relationship we produce a full SEO strategy and roadmap along with a traffic and revenue forecast.
Our experts can implement most on-page SEO and content improvements directly where CMS functionality allows. For technical improvements we liaise with your developers.
We charge by the hour. For retainer clients we provide a monthly roadmap with tasks assigned to calculate the monthly fee — an amount that never changes without prior client approval.
Award Winning Ecommerce SEO Agency
- 17+ years delivering measurable search growth
- Trusted by 100+ household brands
- Multi-award winners at UK & European Search Awards
- Google Premier Partner
Our SEO Services
Comprehensive SEO audit covering technical, content, authority and performance gaps.
SEO Audit Services →Grow organic revenue through technical SEO, category optimisation and product discovery.
Scale organic growth across regions while protecting visibility, authority and commercial performance.
International SEO Services →04Local SEOImprove local visibility through Google Business Profiles, location pages and rankings where customers search.
Local SEO Services →05SEO TrainingPractical one-to-one or group SEO training to build confidence and capability for stronger performance.
SEO Training Services →06SEO Migration SupportProtect rankings and traffic during website migrations with expert SEO planning and post-launch support.
SEO Migration Services →Latest Blogs & Articles
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