Uncover what is holding your performance back with a Paid Media Audit
Paid Media Audits Built Around Commercial Performance
Paid media accounts often carry hidden inefficiencies.
Budgets drift, campaign structures become bloated, and optimisation decisions are made without a clear commercial framework.
We analyse your accounts from a commercial perspective, not just a platform perspective. That means understanding how campaign structure, bidding strategy, feed optimisation and audience targeting influence revenue, lead quality and long-term scalability.
The outcome is a clear roadmap showing what needs fixing, what needs restructuring and where the biggest performance gains can be unlocked.
Our Paid Media Audit Framework
We review how campaigns are organised across platforms to identify structural issues that limit performance or scalability.
Understanding whether budgets are being deployed in the right places and whether bidding strategies are aligned with commercial goals.
Reviewing search queries, audience signals and targeting settings to uncover wasted spend and missed opportunity.
Assessing whether your ads communicate value effectively and whether messaging aligns with the intent of your audience.
For ecommerce accounts we analyse product feeds, shopping performance and visibility across Google Shopping and marketplace surfaces.
Ensuring the data guiding optimisation decisions is reliable, accurate and aligned with real business outcomes.
Platforms We Audit
Free PPC audit
Request your free PPC audit
This audit is designed for businesses spending £20k+ per month on paid media and looking to improve performance, reduce wasted spend and scale growth.
- Full account performance review
- Wasted spend and inefficiency analysis
- Feed and campaign structure insights
- Clear, prioritised recommendations
No obligation. We’ll review your account and share clear next steps.
Why Most Paid Media Accounts Underperform
Performance issues rarely come from a single mistake. They are usually the result of accumulated inefficiencies over time.
Common issues we uncover include:
- Inefficient campaign structures that limit optimisation
- Budget spread too thinly across too many campaigns
- Poor feed optimisation reducing shopping visibility
- Audience targeting that doesn’t match real customer intent
- Weak creative and messaging that limits click-through and conversion rates
- Tracking setups that distort performance data
Our audits identify these issues clearly and prioritise the changes that will deliver the greatest commercial impact.
"Honcho's audit was very good. The team pitched it just right, in respect to our media agency, and the content was very detailed with concise actions/ learnings which is important for us, not least because they’ll heavily inform our PPC direction over the coming year."
When a Paid Media Audit Is Most Valuable
A paid media audit is particularly useful when:
- Performance has plateaued
- Spend has increased but revenue hasn’t followed
- Campaign structures have grown complex over time
- You are preparing to scale budgets
- You are considering changing agency or internal management
Audits provide clarity and remove guesswork from optimisation decisions.
Want to know exactly what's holding your Paid Media back?
Tell us about your brand and we'll show you exactly where the biggest search opportunities are — and how we'd go after them.
Get in touch
FAQs About Our Paid Media Audits
How long does a paid media audit take?
Most audits are completed within two to three weeks depending on account size and complexity.
Do you need access to our ad accounts?
Yes. Direct platform access allows us to analyse campaign structure, search queries, audience data and performance signals accurately.
Can you audit accounts managed by another agency?
Yes. Many audits are carried out independently before businesses decide on future management.
Do you provide implementation after the audit?
Yes. We can support implementation of the roadmap or provide guidance for your internal team.
Will the audit identify wasted spend?
In most cases yes. Accounts often contain structural inefficiencies that create unnecessary spend or limit optimisation.
Why Choose Honcho?
We don't do off-the-shelf. Every strategy we build is designed around your business, your audience and your commercial goals.
Recognised as one of the UK's leading search agencies, winning more than 15 awards across SEO, Paid Media and Digital PR.
Every client strategy is built from scratch around your business objectives, market and audience.
Deep expertise built across hundreds of accounts in ecommerce, lead gen, automotive, fashion, and beyond.
Ranked in the top 3% of UK agencies based on client performance, growth and retention.
Sectors we work in
We work with brands across a wide range of sectors — bringing deep channel expertise and commercial understanding to every engagement.
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