Driving Qualified B2B Leads in Critical Power & Infrastructure
Dale Power Solutions, a global provider of critical power and energy solutions across AEC and industrial sectors partnered with Honcho to drive more qualified B2B leads from digital activity.
Challenge
Dale Power Solutions needed to shift from traffic-led marketing to qualified B2B lead generation.
While brand visibility was strong, performance across sector-led and solution based searches was limited. There was also no clear attribution framework in place to understand which channels were driving qualified enquiries.
The challenge was to build a multi-channel demand engine capable of driving non brand, high-intent pipeline, while supporting long, complex buying cycles across regions and sectors.
Our Approach
We designed a full-funnel B2B growth strategy focused on capturing high-intent demand, nurturing consideration, and supporting longer sales cycles across global markets.
Our approach centred on:
- Capturing non-brand, sector-led search demand through Google Search and SEO
- Building solution and sector visibility across organic search
- Reaching decision-makers through LinkedIn targeting
- Supporting longer buying cycles through display and remarketing
- Structuring activity to scale across sectors, regions and languages
This created a joined-up acquisition framework designed to convert visibility into qualified pipeline.
Execution
High-Intent Paid Search
We structured Google Ads Search campaigns around sector, solution and problem-led queries to capture commercial intent beyond brand demand.
SEO for Sector & Solution Visibility
We built SEO foundations around sector specific and solution-led content to strengthen organic visibility for non-brand demand and support commercial discovery across the buying journey.
LinkedIn Decision-Maker Targeting
We deployed LinkedIn campaigns targeting decision-makers across engineering, infrastructure and facilities roles, supporting demand generation and pipeline quality.
Display & Remarketing for Long Buying Cycles
We implemented display remarketing to support longer consideration windows, re-engaging users across touchpoints and reinforcing solution credibility over time.
Scalable International Framework
Activity was structured to scale across sectors, regions and languages, providing a repeatable model for international rollout and growth.
Projected Impact
This case study is based on a strategic activation plan and performance modelling.
Projected outcomes include:
- Hundreds of thousands of impressions across Search, Display and LinkedIn
- Consistent qualified lead flow from non brand search
- Significant uplift in generic organic visibility across priority sectors
- A scalable full-funnel structure suitable for global, multi-language rollout
Why This Matters
B2B growth in AEC and critical power markets depends on capturing non-brand demand and nurturing long buying cycles across multiple stakeholders.
This strategy demonstrates how integrated SEO, Paid Search, LinkedIn and Display can be combined to move beyond traffic-led growth and build a scalable, attribution-led B2B demand engine for complex, global sales environments.
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