Ecommerce PPC Agency
Driving revenue growth for ecommerce brands through PPC
Ecommerce PPC is no longer just about bidding on keywords and driving traffic.
It’s about how your products appear across search, shopping, social and increasingly, AI-driven environments.
At Honchō, we help ecommerce brands scale revenue through a connected approach to paid media, combining search, shopping, feeds and creative to maximise visibility and performance.
Award Winning Ecommerce PPC Agency
James Wilson - Senior Brand & DTC Director - AriatWe love working with the Honcho team, after 7+ years managing our Paid Media channels their team and ours continue to get closer and more granular on how we can improve our Consumer acquisition and awareness. It’s great working with people with the same growth mindset but even better when the results follow, which they consistently do.“
A different approach to ecommerce PPC
Most ecommerce PPC strategies focus on:
- campaigns
- keywords
- bid strategies
That’s only part of the picture.
Customer journeys are no longer linear.
Shoppers:
- discover products across multiple channels
- compare brands before buying
- move between search, shopping and social
- rely on reviews and recommendations
We build ecommerce PPC strategies that reflect how people actually shop.
Our ecommerce PPC approach
We take a structured approach designed for ecommerce growth.
Search and shopping strategy
We build campaigns that capture high-intent demand across Google Ads and Microsoft Advertising, including search, shopping and Performance Max.
Product feed optimisation
We improve how your products appear across shopping results by optimising titles, descriptions, attributes and data quality.
Performance Max strategy
We structure and guide Performance Max campaigns to ensure they scale efficiently, using the right signals, segmentation and creative inputs.
Paid social for product discovery
We use platforms like Meta, TikTok and Pinterest to introduce your products to new audiences and drive consideration.
Creative and messaging
We test and refine creative based on real customer behaviour, ensuring ads reflect what users actually care about.
Data, measurement and optimisation
We focus on meaningful metrics, using data to improve efficiency, reduce wasted spend and scale what works.
Ecommerce PPC and product feeds
Product feeds are central to ecommerce PPC performance.
Google increasingly relies on structured data from:
- Merchant Centre
- product feeds
- reviews
- availability and pricing
This influences:
- shopping visibility
- Performance Max campaigns
- organic and paid product listings
We ensure your product data is structured, optimised and aligned to search demand.
Ecommerce PPC for different business models
Ecommerce brands and retailers
We help brands scale revenue through search, shopping and feed optimisation.
DTC ecommerce brands
We support fast-growing direct-to-consumer brands with strategies that combine demand capture and demand creation.
Multi-channel ecommerce businesses
We connect PPC activity across search, shopping and social to create a consistent performance strategy.
Not seeing the return you expect from PPC?
If performance has plateaued or costs are rising, we can audit your campaigns to identify wasted spend, missed opportunities and areas for growth. Get in touch to see how we can improve your paid media performance.
Ecommerce PPC Case Studies
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ASUS
Paid Search, Paid Social, Display, YouTube Advertising
Using YouTube, Search and Social ads to launch a new ASUS gaming laptop
VIEW PPC CASE STUDY -
Faith In Nature
Paid Search, Shopping
How we delivered a 24% YoY PPC revenue increase for Faith In Nature
VIEW PPC CASE STUDY
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Ariat
Paid Search & Shopping
Award winning Paid Search for equestrian fashion brand Ariat
VIEW PPC CASE STUDY -
Sarah Raven
Paid Search & Shopping
Multi award winning PPC campaigns for garden retailer Sarah Raven
VIEW PPC CASE STUDY
Get In Touch
FAQs About Ecommerce PPC Services
What is ecommerce PPC?
Ecommerce PPC is a form of paid advertising that promotes products across search engines and social platforms to drive traffic and revenue.
How does ecommerce PPC differ from standard PPC?
Ecommerce PPC focuses heavily on product feeds, shopping campaigns and product visibility rather than just keyword-based ads.
Is Performance Max good for ecommerce?
Performance Max can be highly effective when structured correctly, but requires strong data, feeds and strategy to perform well.
How quickly can ecommerce PPC deliver results?
Campaigns can drive traffic immediately, but performance improves over time through optimisation and testing.
Want to improve your ecommerce PPC performance?
If your ecommerce campaigns are not delivering the results you expect, we can help you identify opportunities and build a strategy for growth.
Built for Results. Backed by Proof.
- 17+ years delivering measurable search growth
- Trusted by 100+ household brands
- Multi-award winners at UK & European Search Awards
- Google Premier Partner
Our Search Marketing Services
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Paid Search
Turn high-intent search demand into revenue through expertly optimised PPC campaigns.
PPC SERVICES -
Digital PR
Build authoritative media signals that support rankings and brand trust.
DIGITAL PR SERVICES
