AI citation domination for eflorist with digital PR
- We made eflorist the go-to gardening voice for UK media in 2026:
- Doubled AI visibility in six months
- 416 pieces of coverage and 308 backlinks in under ten months
-
+102%
CITATIONS IN AI ANSWERS
-
+18%
KW'S ON GOOGLE FIRST PAGE
-
416
PIECES OF COVERAGE
Objectives
eflorist needed to stand out in a crowded online flower market and be more visible on Google and in the LLMs. They came to us to activate digital PR to assist in supporting this goal.
We set out to get steady, high-quality coverage that links back to eflorist.co.uk and positions David Denyer as the expert journalists turn to for flower and garden advice.
AI visibility doubled: +102% in six months
AI answer engines now cite eflorist.co.uk twice as often as in April, across Google AI Overviews, Perplexity, Copilot and Gemini.
- Our coverage is now an AI source. Articles quoting David in Good Housekeeping, Martha Stewart, House Beautiful and Ideal Home are cited in 23 AI answers.
- Campaign pages own the AI Overview. The dehumidifying plants page, which our February campaign linked to, is cited in Google's AI Overview for 11 searches, including "dehumidifying plants" (200 searches a month).
- A guide AI tools trust. The new baby flowers guide, linked from Netmums, is cited in 20 AI answers and appears in the AI Overview for "flowers for a new mum" (250 searches a month).
+18% Keywords on Google's first page YoY (4,809 to 5,667)
Digital PR coverage helped some of eflorists main keywords move onto the first page on Google, supporting more visits to site and click throughs.
38% more linking websites, 18% more first-page keywords
- Links from trusted names. New links in 2026 include Britannica, the BMJ, Martha Stewart, Stylist and Digital Spy, the kind of authority Google weighs heavily.
- More keywords pushing for the top. Keywords ranking in positions 4 to 10 rose from 3,258 to 3,904 (+20%), the pool closest to moving into the top three.
Jessica Hosegood - Content Manager, Eflorist"We thoroughly enjoy collaborating with Honcho! Their communication is top-notch, and their innovative ideas have been instrumental in kickstarting our brand awareness efforts. From our initial outreach, we shared our goals and aspirations, and Honchō has exceeded our expectations.
We've already witnessed great results from our partnership and eagerly anticipate launching our upcoming campaigns with them."
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| Measure | Result |
|---|---|
| Pieces of coverage, Jan to mid-Oct 2026 | 416 |
| Backlinks earned | 308 (74% of coverage) |
| Average domain rating of coverage | 61 |
| Websites linking to eflorist.co.uk | 1,613 → 2,228 (+38%, Apr to Oct 2026) |
| Keywords on Google's first page | 4,809 → 5,667 (+18% year on year) |
| New links from sites with a domain rating of 70+ | 44 in 2026 |
| Citations in AI search answers | 622 → 1,258 (+102%, Apr to Oct 2026) |
