Working with New Era, we identified and prioritised six new European territories and created specific targeted campaigns for each with landing pages, keywords and localised translated ad copy.

Using in-house and external translation skills, we were able to create compelling ads to reach potential customers within our target locations. With the knowledge that English is a common second language in Europe, campaigns were also created to capture English speaking customers to ensure that our campaigns remained relevant for expats and English-only searchers.

By manipulating the campaigns to serve the local search, traffic naturally increased and over time through optimisation, the cost-per-click reduced. As a result of our success and proven understanding of local markets and how to reach customers, Honchō not only saw positive uplift in performance but won further content projects with New Era.