Paid Media built for how people actually discover and buy
Award Winning UK Paid Media Agency
A paid media agency focused on commercial outcomes
Paid media should do more than generate traffic.
It should drive profitable, scalable growth.
We approach paid media as a commercial engine, not just a set of campaigns.
That means:
- budgets allocated based on commercial impact, not channel silos
- performance measured beyond last-click attribution
- strategies designed to improve profitability, not just ROAS
- investment guided by where growth actually comes from
Trusted by market-leading brands.
Our Paid Media Services
Search, Shopping and Performance Max campaigns built around intent, control and commercial return.
Bespoke paid social campaigns based on your business goals, whether it’s increasing brand awareness, generating more leads or sell more products.
Paid Social Services →03Ecommerce PPCCampaign strategy, feed optimisation and product segmentation designed to improve revenue and profitability.
Ecommerce PPC Services →Connected video advertising strategies built to help brands reach the right audiences.
A detailed review of account structure, landing pages and commercial efficiency to identify where performance is being lost.
Paid Media Audit Services →06PPC ConsultancyGain access to our experts with bespoke consultancy services. Ideal for brands managing PPC in-house.
PPC Consultancy Services →
Connected execution across channels
This is where most agencies fall short.
They optimise each channel independently.
We connect them.
That means:
- search campaigns informed by real audience demand
- social campaigns aligned to search intent and messaging
- content and landing pages supporting both paid and organic performance
- budgets allocated based on overall impact, not channel performance alone
What we do
We deliver award winning paid media strategies across multiple channels, aligned to a single objective: commercial growth.
Paid Search
Capturing high-intent demand through Google Ads and Microsoft Advertising.
Achieve better Paid Ads performance through professional optimisation and testing from our team of Google qualified professionals.
Working with a Google Premier Partner will give your brand access to Google Beta features and in depth insight to make data-driven decisions.
Paid Social
Reaching and engaging new audiences across platforms such as Meta and TikTok.
We build Paid Social strategies designed to generate demand, not just impressions, combining audience insight with creative testing to improve performance over time.
Our approach focuses on scalable growth, using data-led optimisation to refine targeting, messaging and conversion efficiency.
Shopping and feeds
Driving product visibility and performance through optimised feeds and Shopping strategies.
We structure and refine product data to ensure your products appear for the most relevant, high-value searches.
By combining feed optimisation with campaign strategy, we improve both visibility and conversion performance across ecommerce campaigns.
YouTube and video
Building video strategies that support discovery, consideration and brand demand.
We create and optimise campaigns that reach audiences earlier in the journey, influencing how they discover and engage with your brand.
By combining audience targeting with performance data, we ensure video contributes to both brand growth and measurable outcomes.
Paid Media Experimentation
Performance doesn’t come from running more tests. It comes from running the right ones.
Our experimentation approach is built around understanding customer behaviour, forming clear hypotheses and executing structured tests that isolate what actually drives performance. This allows us to scale what works and create consistent, compounding growth across campaigns.
PPC Consultancy
Whether you’re looking for an independent view of performance or strategic support for your in-house team, our PPC consultancy is designed to bring clarity, direction and commercial focus to your campaigns.
We go beyond surface-level optimisation, identifying inefficiencies, simplifying account structures and aligning activity to real business outcomes. As a Google Premier Partner, we help brands unlock growth through better strategy, not just more spend.
View our Paid Media Case Studies.
Using YouTube, Search and Shopping to launch a new ASUS gaming laptop
Read case study →
How we delivered a 24% YoY PPC revenue increase for Faith In Nature
Read case study →
Award winning Paid Search campaign for equestrian fashion brand Ariat
Read case study →
589% increase in PPC revenue for electronics brand Roberts Radio
Read case study →
Using our SMARTFeed technology to maximise PPC performance
Read case study →
Multi award winning PPC campaigns for garden retailer Sarah Raven
Read case study →Don't just take our word for it.
We love working with the Honchō team, after 6 years their team and ours continue to get closer and more granular on how we can improve our Consumer acquisition and awareness. It’s great working with people with the same growth mindset but even better when the results follow, which they consistently do.“
The Honchō team was an excellent support throughout Q4, our busiest time of the year. Through strategic search, shopping and social campaigns, Honchō helped us to achieve some fantastic results. We’re excited to continue our partnership with the team.
Why Choose Honcho?
We don't do off-the-shelf. Every strategy we build is designed around your business, your audience and your commercial goals.
Recognised as one of the UK's leading search agencies, winning more than 15 awards across SEO, Paid Media and Digital PR.
Every client strategy is built from scratch around your business objectives, market and audience.
Deep expertise built across hundreds of accounts in ecommerce, lead gen, automotive, fashion, and beyond.
Ranked in the top 3% of UK agencies based on client performance, growth and retention.
Ready to scale your Paid Media?
Tell us about your brand and we'll show you exactly where the biggest search opportunities are — and how we'd go after them.
Get in touch
FAQs About Our Award Winning Paid Media Services
What Paid Media services do Honcho provide?
We offer a range of paid media services including:
- Paid Search
- Google/Microsoft Ads & Shopping
- Amazon Shopping Campaigns
- Paid Social
- Display
- Video (YouTube)
What pricing model do you use?
We understand the need to be flexible & that no two businesses are the same.
Therefore we can offer rates based on hours assigned to the account per month or a percentage of spend.
We are also open to project-based work. In the past, we have undertaken audits for clients, then worked on the implementation of the findings from the audit before handing back control to the client for them to run the daily activity.
What is the contract length?
We prefer to work on 12-month contracts, however, we are open to 6 month trials in the first instance to prove the value of our services.
Do you provide reporting?
Yes - Our preferred solution is Looker Studio where you have access to all the results from your campaigns with real time data. Once the report is set up you get access allowing you to pull data on a daily basis for the period you desire.
We offer a weekly zoom call with the team working on your account in addition to ad-hoc requests and communication via email for day to day updates.
Similarly, we would recommend (at a minimum) quarterly business reviews to revisit performance over a longer term, setting a strategy for the upcoming quarter to ensure our approach is relevant.
Will I be assigned an Account Manager?
Each client has a dedicated Account Manager as the main point of contact and this will be an expert working directly on your account.
Your Account Manager immerses themselves in the running of the account, leading strategy & optimisation, and driving your activity to hit your KPIs.
How long does it take to see results?
All accounts behave differently, but in general, our expectation would be to see initial results coming after a few weeks to a month.
This varies drastically based on the volume of traffic, conversions that come through the site, site quality etc. We’ll have a more informed estimate once we’ve looked into your account.
How do you measure paid media success?
We always recommend focusing on conversions as we can measure performance in real time.
But we have experience with multiple measurement tools so we can measure success by setting goals to match your KPIs. Some third-party tools may come with an added cost, but given the team’s experience, we can deliver anything from sales to engagement.
Our Search Marketing Services
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Paid Search
Turn high-intent search demand into revenue through expertly optimised PPC campaigns.
PPC SERVICES -
Digital PR
Build authoritative media signals that support rankings and brand trust.
DIGITAL PR SERVICES
