Blogs

Search journeys are changing. People are discovering brands long before they click through to a website and that changes what marketers should pay attention to. For a long time, digital...

How AI search is changing what it means to be visible in Google results Google has announced new Search Generative AI performance reports in Search Console, giving website owners a...

The internet has never had more content, but attention has not grown with it Content has never been easier to create. AI can write blogs, generate social posts, create videos,...

The gap between ranking and visibility is getting bigger For a long time in SEO, the assumption was simple. If you rank well you will be seen. If you are...

Google published official guidance on optimising for AI Overviews and AI Mode last week, and for anyone following the noise around GEO and AI search, the message is a reality...

Google has officially ended FAQ rich results in Search, marking another clear shift in how visibility is earned in modern SEO. As of May 7, 2026, FAQ rich results no...

The growing impact of algorithms on online behaviour Algorithms have always shaped what people see online, but it now feels like they may be starting to shape people themselves as...

Search isn’t going anywhere But the way people use it is shifting.For years, search has been about showing up and winning the click. That still matters. But increasingly, search is...

Local SEO still plays a huge role in how car dealerships win enquiries, test drives and aftersales demand. While many buyers are willing to travel for the right used car,...

How Search Behaviour Is Changing Across TikTok, Reddit, YouTube, Amazon and AI For years, search engine strategy meant one thing: Google Search. Brands invested heavily in SEO (Search Engine Optimisation)...

Unlock the potential of ecommerce PPC with this comprehensive guide to drive success and boost sales. What is PPC for Ecommerce? PPC stands for Pay-Per-Click, which is a digital advertising...

Learn the key differences between PPC and Google Ads and how they impact your online advertising strategy.

Google has lifted the lid on a wave of AI-powered updates that promise sharper targeting, faster creative, and clearer reporting. Below is a simple walkthrough of what is coming, why...

Digital marketing can have a direct impact on how many enquiries, test drives and sales a dealership generates. Good stock and a strong location still matter, but they are not...

Automotive PPC still plays a vital role in how dealerships and automotive brands generate leads, enquiries and sales, but the way it works today is very different from a few...

Google’s partnership with Reddit has become one of the clearest signals of where search is heading. In this blog, we break down why the Google and Reddit partnership happened, what...

Moving to Shopify can be a smart commercial decision. For many brands, it means a cleaner tech stack, better usability, improved conversion performance and a platform that is easier to...

Automotive SEO has moved on. The idea that a dealership or automotive brand can compete simply by targeting model and trim terms is no longer enough. In 2026, the brands...

When Carpetright entered administration in 2024, many people saw it as another high street casualty. But the real story wasn’t simply about a retailer struggling to survive. It revealed something...

We are delighted to announce Fabrique, a global fashion designer brand have partnered with Honcho to grow their organic visibility through our SEO services. Fabrique is a designer-collective brand working...

LinkedIn's algorithm previously used features like engagement signals and topic relevance, but its new AI approach considers multiple signals together to build a picture of your account, helping determine your...

Search behaviour is evolving quickly, and brands are seeing fewer clicks as users ask questions directly in AI tools rather than browsing traditional search results. This shift is creating a...

Google AI Overviews are changing how organic search works. At Honchō, we are watching closely as these changes reshape SEO reporting, performance measurement and the way brands earn visibility in...

If you’ve opened ChatGPT recently and noticed something like “Testing ads in ChatGPT”, it probably made you pause. Not because anyone loves adverts, but because it raises a very specific...