Award-Winning UK PPC Agency Focused on Commercial Growth
PPC services built around profit, not just platform metrics
PPC should not just drive traffic. It should drive profitable, scalable growth.
We approach paid search as a commercial channel, not a platform to optimise in isolation. That means:
- focusing on revenue and profitability, not just ROAS
- improving efficiency, not just increasing spend
- aligning campaigns with real search demand
- building award winning ppc strategies that scale sustainably
Our PPC Services
Search, Shopping and Performance Max campaigns built around intent, control and commercial return.
Efficient expansion into additional search demand, often at a lower CPC and stronger marginal return.
Campaign strategy, feed optimisation and product segmentation designed to improve revenue and profitability.
Ecommerce PPC Services →Paid search campaigns built to improve lead quality, reduce wasted spend and support pipeline growth.
A detailed review of account structure, landing pages and commercial efficiency to identify where performance is being lost.
PPC Audit Services →06PPC ConsultancyGain access to our experts with bespoke consultancy services. Ideal for brands managing PPC in-house.
PPC Consultancy Services →
Why most PPC campaigns underperform
Underperformance rarely comes from one major issue.
It’s usually a combination of smaller problems:
- campaigns built around platform structure, not audience behaviour
- weak alignment between keywords, ads and landing pages
- over-reliance on automation without enough control
- wasted spend hidden within search terms and match types
- limited visibility into what is actually driving growth
- PPC managed separately from SEO and wider brand demand
Over time, those inefficiencies compound. Costs rise, efficiency drops and growth stalls.
How we build award winning PPC strategies
We build PPC strategies around intent, demand and commercial opportunity.
That starts with understanding how your audience searches, where paid media fits in the journey and which campaigns are most likely to drive profitable growth.
From there, we:
- prioritise the highest-value search demand
- structure campaigns for better control and scalability
- improve the alignment between keywords, ads and landing pages
- connect PPC with SEO, Digital PR and wider brand activity
- optimise towards revenue, efficiency and lead quality
Because we work across SEO, Paid Media and Digital PR, our PPC strategies benefit from a more connected view of search. That helps us spot wasted spend, strengthen landing page relevance and make better channel decisions.
Why brands choose Honchō as their PPC agency
Brands work with us because they need more than account management.
They need:
- a clear PPC strategy aligned to business goals
- better control over performance and spend
- a connected approach across channels
- transparency and accountability
- a partner that understands how search is evolving
James Wilson - Senior Brand & DTC Director - AriatWe love working with the Honcho team, after 7+ years managing our Paid Media channels their team and ours continue to get closer and more granular on how we can improve our Consumer acquisition and awareness. It’s great working with people with the same growth mindset but even better when the results follow, which they consistently do.“
A few examples of brands we’ve helped grow through paid search.
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ASUS
Paid Search, Paid Social, Display, YouTube Advertising
Using YouTube, Search and Social ads to launch a new ASUS gaming laptop
VIEW PPC CASE STUDY -
Ariat
Paid Search
Optimised Google Shopping campaigns that drove a 108% revenue increase
VIEW CASE STUDY -
Faith In Nature
Paid Search, Shopping
How we delivered a 24% YoY PPC revenue increase for Faith In Nature
VIEW PPC CASE STUDY
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Roberts Radio
Paid Search & Shopping
589% increase in PPC revenue for leading electronics brand
VIEW PPC CASE STUDY -
Sarah Raven
Paid Search & Shopping
Multi award winning PPC campaigns for garden retailer Sarah Raven
VIEW PPC CASE STUDY -
Group 1 Automotive
Paid Search
Using our SMARTFeed technology to maximise PPC performance
VIEW PPC CASE STUDY
Ready to grow your business?
Tell us about your brand and we'll show you exactly where the biggest search opportunities are — and how we'd go after them.
Get in touch
FAQs About Our Award Winning PPC Services
Is PPC still effective?
Yes. PPC remains one of the most effective ways to capture high-intent demand when structured correctly.
How much does PPC cost?
Costs vary depending on competition, budget and strategy. The focus should always be on profitability and efficiency.
How long does PPC take to work?
PPC can deliver immediate visibility, but performance improves over time as campaigns are refined and optimised.
Do you work with ecommerce and lead generation?
Yes. We support both ecommerce brands and lead generation businesses across a range of sectors.
Built for Results. Backed by Proof.
- 17+ years delivering measurable search growth
- Trusted by 100+ household brands
- Multi-award winners at UK & European Search Awards
- Google Premier Partner
Ecommerce PPC agency in Hertford
We work with ecommerce brands in Hertford and across Hertfordshire to drive growth through high-performance PPC campaigns. From Google Shopping and Performance Max to paid search and feed optimisation, we help businesses increase product visibility, improve return on ad spend and scale revenue efficiently.
If you’re looking for a more structured approach to ecommerce PPC, explore our
Our Search Marketing Services
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Paid Search
Turn high-intent search demand into revenue through expertly optimised PPC campaigns.
PPC SERVICES -
Digital PR
Build authoritative media signals that support rankings and brand trust.
DIGITAL PR SERVICES
